On point gap analysis that addresses the pain points arising in businesses with respect to warehouse and transit damages, improper packaging that leads to customer dissatisfaction. Every step is based on market intelligence, current inventory management , & product pack design-to-delivery.
Reach out to us and let us collaborate to create delightful packaging
Designing enticing gift packaging for 4 variants of snickers for the E-commerce channel.
An effective demonstration to show the superiority of the product over the competition through packaging.
Conceptualisation and packaging redesign for a natural coconut sugar with stevia blend.
A deep divide into consumer understanding of purchasing, using & disposing habits of personal care products in India.
Brand Identity Re-design and conceiving a visual language for the various existing and new products for Sesa's personal care range.
Brand, strategy, structure and graphics design for food delivery packaging for Ghee and Turmeric, an authentic North Indian cuisine brand.
We collaborated with Ovenstory(Rebel Foods) to design a pizza box of 11”. The design should help in delivering pizza through rough packaging handling and transit conditions and bring in experience for customer
Our team won the prestigious dieline award for the cornstarch, spill-proof, 5 compartment meal tray. The tray is an ecologically conscious packaging design that also is a befitting functional product that would enable the storage, transport and support of Indian cuisine.Check it out
Yes, structure design and brand design can work parallelly. However, the brand design needs to be applied to the structure form. The majority of the implementation can happen post 60% of work completed.
Each step in the Desworks framework of package consulting and designing is interlinked. We ascertain the package design output by studying the market extensively, checking the existing packages and designs, conducting competition research, and matching it with your current pack format to arrive whether the design will work in the market or not.
As a complete packaging design agency in India, we conduct a warehouse and factory visit to understand your inventory management, packaging guidelines, SKUs, pack endurance, etc., to help us present better solutions for your product packaging.
Yes, with our extensive vendor consultant network and the demand for different materials for different product lines, we have experience in all kinds of materials to deliver an excellent creative packaging design with the right fitment.
A new packaging design process depends on the scope of work and the product line.
To develop an innovative packaging design, we conduct thorough market research around the product line, consumer expectations, and the best material fit. Our process flow involves ideating packing design, creating proof of concept mockups, engineering the product package design to test its fitment, presenting prototypes, and creating pilot package samples.
A new structure is decided on the basis of how a brand wants to position itself on the shelf. It requires an org-level understanding of capital investments.
We believe in creating the ultimate buying experience through our brand design services. We conduct an in-depth brand audit, draw up a brand strategy by identifying a unique brand positioning, help you decide the brand nomenclature, craft a unique brand identity for your brand, create a brand narrative, and taglines, and provide experiential packaging solutions that help in creating unique digital extensions across several touchpoints.
Yes, the brand kit will be an output of this service. Our brand kit includes all the components you would require to take your brand experience for the consumer to the next level. These components include a detailed brand strategy guideline, (Brand Vision & Mission, Consumer Persona, Brand Archetype / Personality, Brand Purpose, Brand Values, Tone of Voice, Brand Story & Tagline), Brand Identity Assets & Usage Guidelines (Logo - Structure, Meaning, Proportion, Exclusive Zone, Size, Placement, Variation, Aspect ratio, Do’s & Don’ts; Design Elements - Iconography Style, Visual Style, Image style/photography style, Color, Typography) & Brand extensions (Print Media - Collaterals / Documents (proposals, invoice, letterheads), Marketing templates (Posters, Advertisements, etc), Digital Media - Social Media, PPT Templates, Favicon)
Visual packaging design is an extension of the brand experience design and we pay special attention to the visual design and package design to ensure your brand vision is translated seamlessly across your product line on all compact canvas like the packaging.
Brand Experience and product packaging design experience are two sides of the same coin. To create a brand impact, we advise our clients not to ignore one over the other.
Clients need brand experience design when starting their consumer journey and want to launch new products or relaunch existing products with a better look and feel. We believe that the brand design experience should be such that it touches the audience’s chord.
As a design studio, we believe every product industry needs a good brand experience design to wow its audience. We are industry agnostic and help every consumer product or service company create a Wow factor with our in-depth experiential designs. Any product company that wants to make their brand design and packaging designs stand out in the market is an ideal audience for us. It may include D2C brands, FMCG products, small and mid-sized startups, etc.
Graphic design and illustration are your first visual touchpoint to create an impact on your audience. We cater to comprehensive design research, design architecture, and design extension study, create mockups and samples, create a detailed design guidebook, create 3D renders, and make illustrations for impactful communication across various print and digital mediums.
As your branding agency, we offer stock image options to use for your brand & product packaging design. We also create an extensive photography guide that can be used by brand managers, pre-media agencies, photographers & editors.
A packaging design guidebook is a document that captures all the design data & elements that are required for the brand to move forward. It includes the packaging architecture, design language, imagery, typography, colour palettes, design extension, etc.
As part of our brand-building strategy, Bizongo DesWorks creates 3D renders which can be used by the client on different digital extensions, websites, e-com listings, POSM, posters, or any brand/product showcase.
A consumer & category study is done at the beginning of the project. This helps us understand your target audience’s expectations, likes & dislikes, and the components required for your packaging design to stand out in the market. We also offer consumer feedback sessions post the design concept stage. It is the first step in ascertaining whether the design will work or not.
Your packaging graphic design project duration depends on the scope of work.
As a design studio, we conduct a thorough assessment of the current packaging graphic design before beginning the project. It helps us understand your brand's visual style, colour scheme, and what is working & not working. This helps us deliver a unique packaging design for your product line.
The duration of the project brand-building strategy depends on the scope of work, choice of research, and the end objective of the design research.
Ethnography concentrates on building a buyer's persona, understanding the psychography, sociography, and demography of your target audience or ideal customers, taking cognizance of the pain points of your packaging design, studying the market extensively, etc. And strategy research entails a 360-degree view through a dipstick analysis of everything related to your products.
As design consultants, we not only help you with pack designing but also with print design, material handling, and vendor management.
Yes, Our research is specific to packaging design & to the entire system that ensures the right kind of packaging hits the shelf.
Yes, clients lie at the crux of all our design and research. As your design agency, we collaborate with you at an early stage of research and help you outline the scope of work. Also, if the client requests joint consumer engagement we are happy to let them be a part of the discussions.
Our design research includes consumer understanding, product study, technical study, competition analysis, material benchmarking, and analyzing the research data points into focus-driven goals. It helps you get your products in the market quicker.
As part of your product packaging design, we facilitate and conduct extensive qualitative research through 1:1 observational studies or focus group discussions. It involves collating data points around user behaviour, look and feel of the package, and what resonates with your audience. Quantitative data is restrictive & done along with the client.
Our comprehensive research for packaging design includes exploratory market study around competition, category & culture. We do detailed ethnographic research through 1:1 observations and focus group studies by using various stimuli throughout the process.
We have a detailed pack format consultation process; however, the timeline depends on the scope of work for your product line.
We recommend the substrate for labelling in print guidance as it prevents any label damage and keeps it intact during transit and storage.
We have an in-house engineering team and a printing network that takes care of all label manufacturing.
Yes, we have a wide PAN India and International vendor network across all product categories. We do not cater to procurement delivery but the execution. We help in delivery of the package design by tying up with vendor connects, complete the discovery plan, and hand it directly over to the client.
Yes, one of our foremost services is helping you find the perfect vendor and presenting sustainable packing ideas suiting your budget, pricing, and format, with a reasonable MOQ delivery.
We cater to several industries such as FMCG, apparel, furniture brands, cosmetics, dairy, heavy industries, D2C industries, consumer durables, electronics, cloud kitchen, etc.
Small businesses starting up and want to test their product launch, businesses with lower MCQ for consideration, and businesses who want to scale immediately without large CAPEX investment must consider a packaging consultant and invest in pack-format consultation.
We assess your current design and pack format, and have a detailed briefing session with you. Your internal budget allocation, timeline to delivery and product launch, and the overall MCQ for commercialisation play a crucial role in helping us decide whether you need a new design or a sustainable packing consultation.
No, benchmarking does not cover primary consumer research. It only includes secondary and market competition research.
Value engineering helps you draw up a detailed SOP document that provides an optimized packaging solution to help you create a better packaging process in your entire supply chain. It is the process where you get your ‘how’ and ‘why’ together in one place.
The value engineering design strategy process depends on the scope of work and the product line.
We cover the design and engineering of your product packaging in the value engineering and package design consultation process. Yes, it is an individual step in the value engineering process.
We provide comprehensive guidebooks to train and sensitize the ground staff through one or two testing trails. It is a step-by-step handbook on the packaging, packing, handling, stocking & transporting. It helps to avoid any discrepancies and packaging failures.
Value engineering is similar to product life cycle mapping. It gives you a detailed workflow from auditing to benchmarking, inventory management, specific drawings, package design prototype, and executing the packing design to match your target market.
A packaging audit entails visiting the warehouse to understand the supply chain management, and material handling and conducting a performance analysis to ascertain the best way to hold your product intact.
We determine whether your packaging needs value engineering by conducting a packaging audit and optimal research and benchmarking.