Counterfeit is one of the significant global challenges faced by brands and consumers. The data says, more than 86% of brands believe their reputation gets negatively impacted due to the selling of counterfeit products in the market.
Counterfeit products are everywhere, from cosmetics to pharmaceuticals, even in clothing and electronic gadgets; every major brand suffers heavily because of fake products. According to Acviss, the counterfeit industry in India is around $2.7 billion (Rs. 20,000 crores), or roughly 0.37% of the total retail industry.
It also shows that counterfeit goods in B2B and B2C brands can be as high as 20% of the market, depending upon the categories. But, the good news is brands are already setting aside a portion of their incomes as legal fees to fight against counterfeits.
In the last blog, we already discussed some in-depth details about the anti-counterfeit and types of anti-counterfeit solutions that can help brands fight against counterfeit.
To dig more into the solutions, here are 4 Fabulous Anti-Counterfeit packaging design solutions to help you out.
With the rise of counterfeiting products, consumers lost their trust in the brands and lost brand reputation too.
Anti-counterfeiting packaging for eCommerce products has become the ‘go-to solution’ to reduce counterfeit fraud, economic damages, and other crimes. Globally, many types of anti-counterfeit solutions, both covert and overt, are used by brands to fight counterfeiting.
The anti-counterfeit packaging market will grow by $211.3 Bn by 2026. The market globally has witnessed wide-scale escalation with the rise in demand in healthcare, pharmaceutical, F & B, and other sectors.
Anti-Counterfeit packaging design solutions involve holograms, 2D barcodes, RIF, and other solutions to prevent the imitation and production of an unauthorized replica of original products.
Let us understand the four different packaging solutions for eCommerce products to protect from counterfeit-
The counterfeit solution has taken more profound in the last few years with the increase in online shopping to bring more severe problems. The difficulties lie in identifying the original product compared with the replicated one, which almost looks like the original one.
Here are a few solutions that might help you out-
1. Anti-Tampering Solutions
Tampering with brand package alerts customers to foul play or damage to that product. In addition, when the packages are attempted to open or manipulated, there is evidence left behind, like broken seals, tamper tape damage, change in labeling, and more.
A typical example of an Anti-Tampering packaging design is when the food containers are packed with tight seals. The lid cannot be removed without breaking the seal and thus indicating to customers that the food has been tampered.
Here are some anti-tampering solutions-
2. Ai-Monitored Technology
With the advancement in technology, the anti-counterfeit methods bank on AI-enabled serialization technology to secure unique and traceable identities for products. These are powered with different codes and tags like QR, NFC, or RFID to safeguard brands.
These codes are applied directly to the products and monitored using AI through clouds. The software scans the condition of products inside the package and tracks the product as it moves from the warehouse till it reaches the end-user in real-time.
For example, the healthcare industry uses advanced technology to scan documents, and images, identify signs of potential counterfeiting, and flag them for review by a human analyst. In addition, AI can help identify markers unique to certain types of drugs or packaging materials and size changes commonly seen on drug packages.
3. NFC Tags
NFC chips, called near-field communication chips, are silicon components used to fight counterfeit with the “Rolling code” as an exclusive feature using microchips. Customers can scan the code printed on the brand package design using their smartphones or other smart devices to track and read the data to check the product's authenticity.
The rolling code changes whenever a smartphone has tapped the chip. If the server finds repeated UID or the code doesn’t match the UID on the server, it will notify the authority or customers that the product is fake.
For example, the Gucci brand uses tags to help learn more about your item and how it was created following traditional Italian artisanal methods. In addition, it allows customers to understand the product's authenticity, thus working as an anti-counterfeit system.
4. Blockchain
Blockchain is an immutable ledger that can store and record transactions, track assets, and provide transparency of products. Data is stored in the form of blocks that are linked with the product and paired with IoT technologies.
In addition, it improves traceability and end-to-end product tracking across all industries in real-time. With blockchain, brands can ensure quality checks at every level, from production to transit and delivery. Smart tags like NFC chips, QR codes, and RFID are integral to the blockchain-powered solution.
The tags are attached to the product to identify the place of manufacture, track location, and assign specific information that customers and authorities can read when scanned. In addition, it enables customers to access the history of the product, whether it's new or used and is real or fake.
For example, Smart innovative food packaging design incorporates sensors that detect bacterial growth and the condition of the foodstuff.
With the advancement in technology and the rise of counterfeit, organizations and brands need to ensure the product remains safe and retains their business reputation.
Bizongo can help with affordable and user-friendly anti-counterfeit packaging for eCommerce products with the most significant level of protection. In addition, the solutions are more convenient for brands than other complicated tools.
Our experts can save you time by exploring more about anti-counterfeit solutions and creating a packaging design that resonates with your brand.
