Regarding pet food products, the packaging is everything for pet owners. As it’s the first thing that catches customers' eyes, right?
For a pet, the packaging is like a barrier between their meal and them. But, for pet owners, packaging design makes a huge difference in influencing their buying decision and making them regular buyers.
On average, pet owners in India spend approximately ₹4,000 per month on their pets.
People are crazy about their pets, want the best for their fur babies, and are likely to spend more on a product that attracts them.
An attractive packaging design narrates everything about your brand. It grabs customers' attention and takes them through your brand story.
Whether you sell dog food, cat toys, or other pet products, brands must communicate value and stand out from the competitive market. And pet food packing boxes make all the difference between the choices.
Pet owners care about their fur babies' health and the environment they populate with those pets. As customers are looking for sustainable packaging, brands need to focus on recyclable or reusable materials.
The Pet Food Packaging should:
Whether pet owners have children or not, they are parents to their fur babies. The fact is packaging creates dynamic synergy between pet owners and the product.
Packaging introduces your brand to potential customers. The colors, typography, and imagery effects connect emotionally and influence their decision.
For example, the packaging design showcasing a picture of a snarling dog or hissing cat image connects more emotionally than a simple design showcasing a picture of a product.
Why? Pet owners want their pets to be similar to what they see in that packaging design, which connects emotionally with them.
Straightforward pet brand packaging design can communicate trust, emotions, authenticity, and a healthy product.
Humans always feel closer to their pets and are more likely to buy high-quality and expensive products.
Few brands are standing out from the competition and creating a new expressed design way that gives a personalized touch to that package design. For example, the brand allows the packaging to feature a pet’s name and photo, cementing the impression of personalization on the package.
Also, showcasing ingredient details on the packing stress how each ingredient in the product serves a specific purpose for the growth and health of customers' pet.
The packaging design in the pet food industry includes visual cues of ingredients focused on conveying to customers the use of natural hand-made products. The more the packaging is sincere and personalized, the more it signals the quality and value of the brand.
As customers are moving towards premium products, pet food brands can grab more opportunities to demonstrate their exclusive products.
And as the format is changing, it has become more confusing for the customers to find specific items. Therefore, ensuring that the products on the shelf attract customers' attention has become more critical.
Consider using attractive signage and packaging design that speaks all about the product and encourages customers to check out your pet products.
For example, the packaging can communicate high-nutrition ingredients, support muscles, and bones, and provide essential vitamins for your furry babies. In addition, it includes the use of high-density colors or high-density pictures. As a result, it attracts owners who want to see their pets in the same body, shape, and way.
Packaging is not only a way to attract pet owners and influence them to make a purchase, but it also helps keep the product fresh, protected, and healthy.
But how do you design packages that attract pet owners?
With the increase in competition in the pet food packaging industry, businesses need more to attract customers than just create a unique product. Here are six tips to make your pet food packaging design more attractive.
Packaging depends on many factors, including the type of product you’re bringing to the market and the product's shape, density, and volume.
For example, pet food products are needed for an extended time, and larger packages are preferred compared to small containers.
In addition, knowing whether the front, side, or back of the bag is the primary display panel is key to determining the package size. Here are some bag styles to offer your food pet package-
Choosing the proper color and font can instantly differentiate your packaging design bags that catch the consumer’s eye.
Choosing elements, including language, graphics, and the product, is essential to the packaging design process. In addition, colors are crucial in complementing and improving your product to connect with pet owners emotionally.
Consider designing out-of-the-box visuals that can be used within an entire product line rather than using a single color or font. Choose a font that is distinctive, clear, and readable. Further, choose a color that resonates with your brand logo and creates an emotional touch with the customer to attract them.
Sustainable packaging is no longer a luxury; it’s necessary due to increasing customer awareness and trends in every industry.
Finding alternative material that keeps food fresh and uncontaminated is challenging. But not impossible.
75% of pet owners are willing to pay more for eco-friendly, recyclable, and biodegradable materials. Besides, sustainable material provides more opportunities to provide unique shapes and sizes to the packaging.
Packaging design must focus on protecting the product and reducing the waste to gain that eco-friendliness.
On top of using eco-friendly packaging materials, it’s also essential to provide sustainability guidance on your packaging to your consumers.
A well-designed window display can be the key to driving sales of pet food products. The right window display will capture the attention of pet owners and make them want to purchase your products.
Hence having a large window display on your packaging will help customers to look at the genuine product visibly.
There are a few things to remember when designing a window display for pet food packaging. First, consider the colors and designs that will appeal to pet owners. Second, ensure the window display is visible from the street and easy to see from a distance. Third, ensure the window display is well-lit so that pet owners can see your products.
Following these tips, you can create a window display that will attract pet owners and help boost sales of your pet food products.
When it comes to pet food packaging, there are a few key functionalities that must be taken into consideration. The packaging must be able to protect the food from contamination, keep it fresh, and make it easy to dispense. Additionally, the packaging should be designed to be easy for pet owners to use and store.
The process of designing pet food packaging can be complex. Still, it is important to consider all the functional requirements to create a design that will be both practical and appealing to pet owners.
One of the convenience features is using Resealable Zippers, that not only keeps the food fresh but also resonates well with the consumers that reduce feeding time.
Consider these points when designing the functionality of pet food packages-
Although functionality is a driving factor that pet owners consider on purchase, brands must also focus on retaining functionality and consumer appeal.
Packaging design plays a key role in the pet care industry and has grown tremendously in the last decades to stand out from competitors. Great pet food package design should appeal to customers and effectively convey your message.
You might consider package sizes, colors, fonts, sustainable materials, window displays, and functionality while designing the package. Following these tips, you can develop packaging to help your pet food product stand out from the competition.
At Bizongo, we specialize in helping brands with customized packaging design solutions that focus on brand positioning and give it a fresh look.