One of the key elements that boost sales in any industry is the elegant and graceful product packaging design.
Over the years, product packaging has remained the first thing that impresses your customers as they notice any product.
In the world of cosmetic packaging, new trends are always on the horizon. Of course, some are fleeting, while others have staying power. But what’s certain is that the industry is constantly changing and evolving.
To stay ahead of the curve, it’s essential to be aware of the latest trends. That way, you can ensure your packaging design is on trend – and appeals to your target market.
The packaging design is undergoing a radical transformation. The industry is moving towards bold packaging with sweetness, light, and thoughtful design.
Thousands of brands use the same fonts, style, and spacing on their packaging. Why? Is it a trend or consumer behavior? What are the latest trends in cosmetic packaging?
Let’s find the answer to an unsolved question. Before that, let’s talk about the trends in cosmetic packaging design-
Less is more.
One of the trends tipped for colossal popularity is the idea of skinimalism - a minimalistic approach in cosmetic packaging design.
Customers are approaching beauty counters with more confidence than before. They want products and packaging to be financially sustainable and amendment friendly. These limited routines aim to reduce access costs, and brands should take note.
In short, Minimalistic means using a simple, clean, and less noisy design than other brands. In addition, minimalistic packaging design isn’t something to rush into. Instead, you need to understand your customers and what makes them tick.
Here are some best ways to design minimalistic packaging-
Rethink about using loud designs instead of simple, cost-effective, yet aesthetically pleasing minimalistic designs.
Minimalist packaging design allows your package design to represent your intention of being “ 100% natural” and “Safe for the environment.”
Today’s consumers are interested in companies designing products with recyclability and reusability. In addition, consumers value sustainability and have made 75% of brands clear sustainability packaging commitments.
Consumers value ethical businesses committed to the environment, and the cosmetic industry is no exception. In addition, consumers across all generations are concerned about sustainability when purchasing a beauty product.
Sustainable packaging is all about using eco-friendly packaging in short, Reusable, Recyclable, or Refillable.
One way is using natural materials like bamboo, silicone, paper, and paper-based materials.
Here are some ways to design eco-friendly packaging-
Consumption of eco-friendly packaging matches consumer demand for a more eco-friendly lifestyle.
Did you know color affects nearly 85% of purchase decisions?
Cosmetic products are evergreen; they never go out of style.
One of the hottest cosmetic packaging trends is using bold and vivid colors with interesting patterns. Why?
Bold is good, and many brands have been adopted this year; the brand seems to convey a clear and straightforward message.
Color is one of the important elements that capture customers' attention. Therefore, any cosmetic packaging design intends to stand out from competitors and be loud.
There are many factors driving trends. First, the color palette should be memorable and easy to notice. Second, choose more warm colors and be likely to share on social platforms.
In addition, flat design has risen in popularity over the few years. Here are some color trends to focus on-
The Color trends say more about your brand, and empowering color stories in your design make it unique.
As the purchasing power of millennials continues to grow, businesses must consider how to appeal to this key demographic. One way to do this is through cosmetic packaging design that resonates with millennials.
Though they are often accused of being narcissistic, millennials are a socially-conscious and eco-conscious generation. They are also very visual, and they respond well to brands that are creative and design-forward.
When designing cosmetic packaging for millennials, consider using bright and bold colors, clean and simple designs, and eco-friendly materials. You should also ensure that your packaging is eye-catching and Instagram-worthy, as millennials are very active on social media.
Further, limited edition products usually make a good impression on millennials even more if the message and design tell the story behind it.
With the rise of fine art and abstraction, more and more designers are using these techniques to create unique and eye-catching packaging for beauty products.
Abstraction is the perfect way to add a touch of luxury and sophistication to your packaging design. Using geometric shapes and lines, you can create a sleek and modern look that will stand out on store shelves. And by incorporating fine art into your design, you can give your products an elevated and high-end feel.
Fine arts evoke emotions; think about Jackson Pollack's abstract or the mystery of cigarette smoke caught in black & white film. But remember, Illustrations are unique to every concept.
Here are some fine arts and abstractions for packaging designs-
A good packaging design with fine art and Abstraction might attract the youth generation.
In a transparent and technological vision, more and more cosmetic labels are starting to create smart packaging.
One of the key drivers is the increasing demand for transparency from consumers. In the past, it was difficult for consumers to find out information about the ingredients in their cosmetics. However, with the advent of smart packaging, cosmetic companies can now provide this information to consumers in a convenient and accessible way.
Many brands are now integrating QR codes allowing customers to access information about the product from their website; the page is completely dedicated to the product information.
In addition, cosmetic companies are now using innovative packaging to track their products' shelf life and collect feedback from customers using digital technology.
This use of technology is expected to grow as more companies grow in the coming years.
As we move into 2023, some key cosmetic packaging design trends are to keep an eye on.
Minimalism and sustainability are still popular, but there is also a move towards more personalization and customization. Bright colors and interesting textures are also making a comeback.
So when designing your following product, keep these trends in mind to stay ahead of the curve! Bizongo Desworks are already helping clients with the latest trendy packaging design that helps them stand out from competitors.
