Product Packaging Design
Product Packaging Design
When it comes to product packaging design, the first impression plays a crucial role in grabbing attention and influencing a customer’s decisions.
81% of consumers say that packaging design influences their purchasing decisions.
Clear, simple, and attractive packaging is vital in self-promoting the products and positively impacting consumers. Designing an adequate product packaging is not easy; you need to use the right tool to convey your brand story.
For example, when you visit a Reliance Store with your kids, they notice a Kinder joy on the counter with their favorite cartoon character and then force you to
buy that product.
That’s how brands leverage packaging design to improve their sales.
From sketching to 3D rendering, these tools will help you create a high-quality product packaging design that will stand out from the competition.
Let’s make it more simple,
Product packaging design is more than just protecting the product wrapped inside. The packaging is a way to improve the branding using color, fonts, taglines, logos, and images.
The product packaging is more than a design since it can influence customers' decisions and advertise in the potential market.
In simple terms, packaging design includes everything from product protection to marketing and attracting customers. It focuses on improving customer experience rather than just making it visually attractive.
If the product is not visually attractive and has a terrible customer experience, customers might not buy it. Let’s dive into how packaging design works.
Packaging design might not work for the customers who already know what and which brand to buy; however, if the customer buys impulsively and comes across a product with an appealing packaging design that makes your customer purchase it.
72% of consumers make their purchasing decision based on packaging design, while 50% believe packaging makes the product seem more upscale.
With these numbers, you shouldn’t underestimate the importance of packaging to attract customers.
1. Adobe Illustrator
Adobe Illustrator is one of the best tools on our list, known for its world industry-standard features and dominating product marketing for years.
Adobe Illustrator is a vector-based graphic design tool that allows you to create, experiment, and curate your imagination in visual design. It doesn’t matter whether you want to design a 2D logo or a big size banner; the software comes with extensive library tools to help you out.
It features many tools and options, including extensions, layouts, frames, and many more. The tool is comprehensive to use and automates the creative process intuitively.
InkScape is a perfect fit for your budget-friendly design tool. It is another free tool to help you craft an excellent packaging graphic design for your product.
The tool is free to use with numerous features and tools that make it the perfect choice for graphic designers. It requires a minimal system and is highly optimized, making it a user-friendly interface.
Inkscape is open-source software, allowing designers to add more features and functionality to the base program. It has plenty of tools and features for creating any visual design, from a tiny logo to a product packaging design.
3. Corel Draw
Corel Draw is an excellent package design tool to consider if you are not familiar with any designing tool and are a beginner.
A tool is a good option for small businesses with a limited budget. However, the software has limited functionality as it focuses more on designing and infographics. The vector drawing tools in Corel Draw are very well designed and focus more on simple designs and infographics.
CorelDraw makes reasonable efforts to integrate with other apps. Several designers use tools to create logos, banners, packaging designs, and labels. Nevertheless, the tool is simple to use, and the interface is user-friendly.
4. Adobe Dimension
Adobe dimension is a packaging designer’s best friend. It simplifies the making of 3D media by compositing 2D images and 3D models, making it easier to quickly create prototypes and photorealistic renders.
The best part is that dimensions are included in Adobe Dimension, which makes the designer’s work much more accessible, whether making a logo or an abstract illustration—creating engaging packaging design in 3D faster with high-quality models, materials, and lighting.
Whether a simple cereal box or a wine bottle, render and design using Adobe dimension in a real context.
5. Rhino 3D
Rhino 3D is one of the best CAD software to design 3D modeling. The unique features of Rhino 3D include robust plugins, algorithmic modeling, and a large community.
Furthermore, it includes sculpting, NURBS modeling, Mesh modeling, subdivision modeling, and many more. It’s the best introduction kit for anyone from beginner to professional.
Rhino 3D is a freeform NURBS (Non-uniform Rational Basis Splines) - based surface modeler and is compatible with 30+ CAD file formats, including STL. The UI is user-friendly and capable of producing impressive, accurate, quality 3D models at high standards. The in-built analytic tools help in measurement, surface, geometric, and other tools to assure your model for 3D printing.
The software is unique because of the active online community and availability of third-party plugins.
Coolors is a color palette generator. An AI-powered color picker to help you choose the best combination that looks aesthetic for your packaging.
You may generate gradient color combinations, use the colors with convenient plugins, and extract colors from any image. The tool is easy and free to use, which makes it the perfect choice for professionals and beginners.
It helps you adjust the hue, saturation, temperature, and brightness of colors to choose the best that goes with your products. It comes with a beautiful collection of millions of pre-designed color palettes, and get inspired.
7. Die Cut Templates
Die cut template is a perfect tool that helps with customizing and downloading packaging dieline online.
You just need to choose the material, enter the dimensions, and download professionally designed error-free dielines that help to minimize material waste. You can create 3D mockups easily and share your designs with a few clicks.
It helps you with nested layouts and minimizes material waste without downloading additional software.
Product packaging is a critical part of the design process. It needs to be functional, eye-catching, and reflect the brand.
There are a variety of tools designers can use to create excellent product packaging. Some popular tools include mockups, die lines, and 3D rendering. By using these tools, designers can create stylish and functional packaging.
To ease your work, Bizongo can help you with a product packaging design that allows the brand to stand out against competitors and improve brand recognition.