A great menu, good food taste, and a stunning packaging design is the right formula to sustain and cook up a cloud kitchen.
Online ordering has risen by more than 25%, with 78% of customers ordering online more frequently.
With the rise in demand for online ordering, cloud kitchen brands are trying to provide a unique, unboxing experience that feels like eating in a restaurant; that makes food packaging a pivotal factor in sustainability.
When we talk about a good food experience, there are several factors involved that takeaway restaurants need to take care of, for example, Packaging.
Branding is a leading strategy for any cloud kitchen as it is hidden from the customers. The absence of a storefront and proper dining ambiance makes it harder to establish cloud kitchens as brands, and that’s where cloud kitchen packaging design comes into play.
The perfect takeaway container can make your delicious food look the same as it just left in the kitchen and grab customers’ attention.
Whether you agree, a bad food packaging design can make a meal much less savory. The best part is that great packaging doesn’t always mean it needs to be costlier or more luxurious.
Wondering how to package your takeaway food?
We’ve put some essential tips to help you stand out from competitors. Let’s roll them out with some basics.
Cloud Kitchen is a new type of restaurant booming in cities worldwide. These restaurants have no physical locations and rely on delivery services to bring their food to customers.
These restaurants often have multiple kitchen spaces to prepare food for different delivery services.
One of the benefits of Cloud Kitchen is that it can be less expensive to open and operate than a traditional restaurant. These restaurants also have the potential to reach a wider audience since they are not limited by location.
No matter how good your food is, if the packaging is not designed well, it can ruin customer experience and damage your brand reputation.
That said, food remains the main parameter to differentiate the cloud-kitchen brands. However, the food containers packaging design plays a key role in capturing customers' attention and creating a desirable brand perception.
For cloud kitchens, packaging can help create a recognizable brand identity that can attract customers and boost sales by creating a strong and recognizable brand.
Marketing is the single source of building awareness and generating orders for a cloud kitchen. Since they don’t spend money on setting up brick mortars, spending funds on packaging for marketing can be the right choice.
It’s also an important factor in logistics and transportation, which help protect food items during shipping and delivery, minimizing losses and damage. Packaging is vital to any cloud kitchen brand and should be considered carefully.
Luckily, Bizongo has some tips for takeaway box containers.
Packaging helps cloud kitchen brands to uphold the standard of quality they want to be known for and uplifts the overall customer experience with the packaging design. It’s an excellent way to communicate to your customer that you prioritize food quality, taste, and expectations.
Let’s look at those three handy tips one by one.
You need more than just good food to run a successful cloud kitchen business. Eye-catching packaging and excellent services are some prerequisites. The rise of this new trend isn’t surprising, as it helps to create an emotional and stronger bond with the customers.
Good packaging is one of the essential things that represent your brand in front of your customers, especially when you run a cloud kitchen brand with no physical presence.
Packaging can do much more than just telling your customers who prepared the food. It communicates your brand story, logo, and message.
Personalizing your food packaging has many benefits, from building brand awareness to differentiating your brand from competitors and building brand trust. Further, it can make your customers feel more valued and appreciated, leading to loyalty and repeat business.
Personalizing your food packaging can assist in establishing a brand image through marketing and promotion. The name and logo on your takeaway boxes can give customers a deeper sense of your brand.
In addition, good packaging is vital to establish quality and brand presence among customers.
Unboxing is a unique customer experience for customers. From the moment the food arrives at their doorstep, that’s the beginning of the unboxing experience.
It’s not just about the taste anymore. It’s about the presentation and packaging design that’s the customer’s first impression of your brand. What separates the unboxing experience from a regular delivery is the care and attention brands put into making the customer’s experience memorable.
No unboxing experience is complete without adding a personalized touch to your takeaway cloud kitchen packaging that puts your brand front and center!
52% of online customers reported that they would buy from the same brand if the order arrived in custom packaging.
Retaining consumers is far more valuable and cost-efficient that finding new ones.
An easy trick to create a unique unboxing experience is by adding instructions on how to enjoy the meal humorously and showcase your brand personality through the content. Another way is adding funny one-liners or quotes inside your packaging boxes to gladden your customers.
A unique unboxing experience can benefit your business in ways that extend your customer's first impression. It helps-
Investing in a unique unboxing experience will set your brand apart and grow your business. Remember adding a small personalized note can make customers feel special.
Brand identity is the thing that sets you apart from other competitors. Setting yourself apart, recognizable, and memorable in the competitive market is what grabs your customer's attention.
Brand identity can positively impact your consumers and help them connect better with you.
A brand identity is the visual representation of your brand’s value and communicates the brand's personality. As such, packaging becomes merely another way to communicate a brand’s values to consumers.
Your packaging design should be carefully planned and executed, considering your target market's aesthetic, functional, and psychological needs.
Packaging design can make your product stand out from the competition and build brand equity. Takeaway box designs can differentiate and embodies the intangible emotion, context, and essence that matters to most consumers.
Remember that your cloud kitchen brand is faceless; a creative packaging design can improve brand identity.
To understand in a better way, let’s get into some examples.
Madam Curry is a cloud kitchen startup launched by Ishaan Kapoor. They serve some classic food with their special twist in taste and innovations. The packaging design uses eco-friendly material, showing their brand message of completely focusing on saving the environment. Customers can easily use containers for different purposes in houses.
Pot Yum Yum India delivers pots & potlis of chats, North Indian and Coastal fare. The food is prepared with organically and locally sourced ingredients. The packaging is eco-friendly, ensuring recyclability using paper bags and cardboard boxes. The packaging is interesting as it is diverse, distinguished, and eclectic.
Biryani by Kilo serves dum fresh cooked biryani made individually by order. It is prepared using the traditional dum style with natural clay handles. The food is delivered in the same clay pot, which it’s been made to keep the taste and experience the same as it is served. The packaging is packed with a lamp to warm up the food if it’s cool, thus improving customer experience and brand identity.
Curry Nama is a modern Indian Cuisine Delivery restaurant that creates a culinary experience. The brand lays out popular Indian cuisine with eye-catching aesthetics and sustainable packaging design to stand out from its competitors.
While many factors, such as food quality, delivery speed, and price, affect customer satisfaction, the packaging of meals from cloud kitchens is also a critical part of the equation.
Brand positioning plays a critical role in improving scalability and gaining repeat business. From protecting the food to promoting your brand, food packaging offers many benefits for one’s business. With that in mind, here are three handy tactics to make your
Bizongo is a leading packaging design agency that helps you with a customized packaging solution that strengthens your brand identity, builds trust, and brings a unique, unboxing experience for your cloud kitchen brand.
Sound mesmerizing, right? Schedule a call with our expert today!