Owning a bakery business and attracting customers are interrelated with each other.
The Indian bakery market reached a value of US$ 10.2 Billion in 2021 and is expected to grow to US$ 19.3 Bn by 2027.
The number shows the growth in the industry and the growing competition in the Bakery industry. With the industry's growth, increased production capacity, innovation of new products, and influencing consumers to buy products remains the industry's challenge.
The packaging design must represent your brand story, and products to attract consumers' attention.
For example, if you prepare a cake, the baker must decorate it with different icings, chocolate crushings, and sprinkles to make it more attractive. The addition of ingredients makes it more appealing, eye-catching, and mouth-watering.
Similarly, customized packaging boxes with that attractive cake add excitement and thrill to your customer's occasion.
Remember, 70% of consumers buy a product with excitement on their initial impression, i.e., by getting attracted to the product packaging design.
But how does it impact sales?
If you think of packaging as a simple box for your product, you might lose your customers and some sales.
Your packaging design is not only the outer shell that protects your product or keeps it clean and safe; instead, it’s one of the marketing tools that help you improve sales of your product.
Investing in an effective customized packaging design brings more dividends for your product. Remember, “Packaging design is an advertisement of your product itself.” For example, let's consider you visited a bakery to buy some cookies, tasted several cookies, selected one, and asked the owner to pack them. The owner packs those cookies in a simple plain box with no information about the product or the shop.
On the other hand, the owner packs those cookies in a customized packaging box with an eye-catching logo, product information, and shop information with further vital details.
Would you prefer the first one or the second one? Ofcourse, the first one, right?
Properly designed packaging boxes showcase the trustworthiness, high quality, and attractiveness that customers want.
Let’s get into a rabbit hole that might make more sense.
1. Build Brand Image
The business has many things, and there is no doubt that companies spend a lot of money on promoting, producing, and developing a product. But, when it comes to packaging, brands look for the cheapest way to get the customer their product.
You can’t let packaging slip through the cracks.
Your bakery brand needs to keep packaging at the top of the list. C customized food boxes can help consumers recognize the logo, colors, and design.
Using proper colors, images, fonts, and uniqueness in your packing design can bring more benefits to your brand, from building a positive image to recognition.
2. Improve Shelf Impact
Sometimes, even the best packaging design can go blind when placed on the shelf surrounded by other products or, let’s say, with the competitors' products.
An excellent packaging design can leave a great impression on your customers. It starts with how your product is packed, the colors used, and the material and fonts that play crucial roles in grabbing customers' eyes.
3. Improve Functionality
Regarding packaging design, functionality plays a crucial role in bakery packaging, which is related to sales growth.
For example, using containers, boxes, or bottle-shaped containers can give consumers more feasible reasons to buy your product. Ensure the product can be stored easily, convenient, and carried away easily.
Further, there are several ways to improve packaging functionality, such as using easy-open features or designing for storage. By making purchases more user-friendly, businesses can make consumers more likely to purchase them.
4. Ensure Quality and Safety
Customers must receive the same product they purchase without any damage or wear & tear.
Bakery products are perishable goods that consumers need to keep safe and fresh. Therefore, packaging design plays a vital role in ensuring the safety and quality of these products.
Bakery products are often delicate and require special packaging to protect them from damage. The packaging must also be able to keep the product away from contaminants.
Packaging design for bakery products must adhere to strict safety and quality standards. It ensures that the products are safe for consumption and meet consumers' expectations.
5. Affects Customer Behaviour
The first thing that a person sees in a product is its packaging. A package design can invoke an urge in people to buy the product even if they don’t want to buy it.
An example, have you seen your kids carving and yearning to buy a bakery product that is packed with a colorful box? Or have you seen a lady who went to buy bread and bought entirely different products like muffins, cookies, or some sweet rolls?
Yes, that's how the packaging can urge your customers to buy a product. Sometimes, the packaging is so impressive that customers just end up buying it.
6. Create Brand Impression
The famous proverb, “Don’t judge a book by its cover,” suits when it comes to packaging. No matter how good or valuable the product, the outlook, and presentation play a crucial role.
The packaging appeals to customers, creates an image, and becomes a brand's identity. It helps people to identify your product just by looking at the packaging. Sometimes the best way is to keep it simple and minimalist.
A clean, crispy, bold, and unique packaging box design stands out from the complex, eye-catching design and creates a brand impression. It is a budget-friendly way that makes an impression on your customers.
Packaging design is a must in the current era, irrespective of whether you plan to establish a new bakery or a given one.
You got an idea why packaging design plays a key role in improving sales, right? But, can we discuss some tips on how the packaging needs to be?
Let’s go!
1. Keep it Simple
You might think creating a simple packaging design is so simple, is it? Think again.
Brands spend hours, days, and weeks brainstorming design ideas that are simple yet attractive.
Minimalist design is quite a simple trend today, consumers are already bombarded with a lot of visual information, and they don’t even notice the bells and whistles of packaging.
On the cluttered shelf of a supermarket, simple packaging stands out that attracts customers' attention, conveys information, and presents the first impression.
2. Make it Easy to identify.
Do you remember anything when you see a simple, brown-colored packaging with a yellow symbol, M, on it?
Yes, it’s McDonald’s.
The best thing about the packaging is that consumers can quickly identify and remember it. So if you want the consumers to develop an association with the brand, make it simple, memorable, and recognizable.
The tip is to make it as simple and memorable as a 5-year-old kid can understand what it’s about.
3.Choose Eye-Catching Colors
Color plays a vital role in the psychological effect of consumers. Whether to communicate your brand's message or make them take a sort of action to buy, colors affect everything.
The colors you choose for your packaging should project the intended subliminal message to attract the right customer and influence them to buy the product. For example, using bright colors to attract kids, green blooms to showcase eco-friendliness, blue to promote healthier options, and others signify your brand.
As you design your package boxes, think about the message you’re hoping to convey about your product through the packaging.
4. Fonts
The font you choose for your packaging speaks a lot about your product and the brand. Therefore, your packaging design needs a catchy tagline, and the typography needs to be eye-catching.
Just like colors, fonts also express emotions and ideas. For example, if your brand image is fun and colorful, using a serif or decorative font is a perfect idea to add creativity to your packaging design.
Choose the Right Packaging design
Bakery packaging design depends upon several factors, from brand voice to the nature of the products you want to sell.
A perfect design can help boost sales, intensify the value of your bakery products, and gain customer trust with its appearance and elegance. In addition, it encourages the consumer to make a purchase and communicate the brand message correctly.
Bizongo got your back from converting your idea into reality with the perfect food packaging design that makes you stand out from competitors and improve your brand presence among customers.
Remember, whatever you design, keep it simple, memorable, eye-catching, and represent your brand’s core value.
