Logo plays a key role in helping you stand out from competitors and easily be recognized by your customers.
Logo plays a key role in helping you stand out from competitors and easily be recognized by your customers.
Like people, a company must evolve, grow, and transform over time. When it comes to your branding, Logo plays a key role in helping you stand out from competitors and easily be recognized by your customers.
Did you know 75% of consumers recognize a brand by its logo?
“When we look at something, we don’t read first. Before anything else, we see the shape and color, and if that’s enough to hold our attention, then we’ll read,” says David Airey.
A well-designed logo can help to make your brand more noticeable and memorable. It should represent the essence of your brand and be easily recognizable.
A logo is the face of your brand, and it's important to keep it up-to-date with the growth and evolution of your business. As your company expands and introduces new products or services, a redesign can help to communicate these changes to your audience and keep your brand image fresh and relevant.
A well-crafted good logo design can help to improve a brand’s visibility and make it stand out in the crowded marketplace.
This article discusses logo redesign's reasons, benefits, and impact and cites some examples of the most known brands.
Let’s understand with an example,
A Company is expanding to premium and luxurious clothing. The company might feel that the existing logo doesn’t fit with the new brand strategy and convey brand values, right?
Or a company might have an outdated logo that doesn’t quite represent the company’s value and attract new audiences. Refreshing the logo design could feature sleek, modern font that can be visually appealing, stylish, and attract your target audience.
Here can be a few reasons your brand might need a logo refresh-
Still confused? Let's learn from some big brands.
Who doesn't remember the Nokia? For the first time in six decades, Nokia has updated its Logo with the new brand identity. Nokia was once a leading brand in the mobile world but failed to adapt to the new smartphone era.
Nokia is looking to distance itself from its handsets-first image and has focused on "networks and industrial digitization." It has rebranded itself to refresh the brand value, mission, and vision of helping B2B brands with network and telecom infrastructure.
The new logo has five different shapes, which makes the word "NOKIA."Can also add - The concept behind the logo can be found in Nokia’s new brand purpose: “At Nokia, we create technology that helps the world act together.” Lippincott explains: “To visually represent Nokia’s purpose, the logo’s individual letters were abstracted so they only read as ‘Nokia’ when they act together.” Along with the shapes, the old iconic blue color has been refreshed with various colors depending on the use. The sharp cuts to the terminals of each shape give it a fresh, contemporary and dynamic feel.
Zapier is a platform that enables customers to automate their workflows by integrating their apps. It makes different apps work together and integrate seamlessly with each other.
In July 2022, Zapier rebranded itself with a new logo design that showcases passion, ideas, and possibilities, according to Zapier's blog announcing the rebrand.
Zapier sees itself as a platform—a product and system that people use in many different ways. The new logo allowed Zapier to do the same thing through the orange platform in its new brand identity.
The logo uses the degular font in black color. In contrast, the orange color is changed to 'international orange’ for astronauts in the form of a small dash showing endless possibilities with the Zapier platform.
In addition, the font used is Degular, which shows a bold, retro font making the logo look way more fun and punchy.The variation in the thickness of letters like ‘a’ and ‘p’ give the logo extra character that make it unique and easily distinguishable from other type-based fonts
Baskin - Robbins is one of the most famous ice cream brands in the World. The previous logo was instantly recognizable with its bright pink and blue palettes. But, in 2022, the brand decided to rebrand to attract new target audiences and retain old audiences.
The new logo has a retro look but still nods back with the famous ‘31’ hidden in their design. The logo design has the same color palette as before; only the colors are swapped, making it look more playful and sophisticated. The addition of deep brown to the palette brings in much-needed depth to the entire color palette.
With the brown and pink colors used in the logo design, the brand is returning to its root to revitalize itself. The beautifully curved terminal of the R mirrors the quality of every baskin-robin ice cream. The repetition of the clean circle form both in the negative space of the letter B as well as in between the brand name, bring an interesting play of balance.
Hootsuite is one of the leading social media tools that help manage, schedule, and grow on social platforms. It is an All-in-One social media tool that helps to save time and grow on social media.
The redesign of HootSuite changed the significant style of HootSuite's visual identity, with the smooth coral shades of red and white.The change in color itself brings in renewed visibility in a crowded SaaS space both in terms of visual as well as the significance that the new logo offers. The new logo style retained the main concept, the owl and the logotype, but in a different form. The Owly’s appearance is optimized for the logo mark to full-body poses. It could emote, react and empathize with the feeling of both Hootsuite and its customers making it scalable and dynamic.
The Owly looks and feels fresh with stunning saffron features and a library of 20 expressions. The character brought into the typography for the new identity resonates with the scalability of logo mark revamp.
Sprite is Coca-Cola’s second-largest company and a global refresh brand. The brand changed its visual identity Worldwide. The brand retained its visual elements, the character given to certain letters like ‘s’,’p’,’e’ and the colors- retaining green and removing the yellow. The dot above the “I” is now set closer to the vertical bar, creating a “smiling” arched cut at its end.
The new logo has a bold and youthful typeface to appeal to Gen Z consumers. Minimalism, modernity, and simplicity are the driving elements of the design.The logo got simplified and added a new black color (to show zero-sugar variation) along with the starburst border around the logo.
Overall, the new logo retains visual appeal by changing the font design elements, with the new wordmark that enhances the text’s sense of movement.
Over time, companies' logos inevitably become outdated as their brands evolve. In some cases, a logo redesign can be a way to show that a company is keeping up with the times.
In other cases, it may be necessary to redesign a logo to reflect a change in the company's direction. Whatever the reason, a logo redesign can give your business a much-needed boost.
A logo redesign process is a complex process that needs a lot of in-depth research on a color scheme, brand values, and more, but a good way is by studying your old logo designs and identifying the problem with them.
Still unsure what’s missing in your logo? Or what can make it more recognizable?
Bizongo Deswork’s can make it easy. If you feel like refreshing your logo design or adding some new identity to the old one, let our expert help you.
We are Desworks, the design arm of Bizongo. We design brands, packaging, products and have delivered 85+ successful projects in the last 5 years of our existence.
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