The term "full-stack" originated in the developer world to define software developers who could use multiple technologies at different layers. Full-stack marketing is a synonymous concept representing marketers with a broad knowledge of digital marketing and a solid understanding of consumers and the brand across the board. The agency can do everything from creation to implementation of the brand image. The agency can wear multiple hats and have expertise in all areas of marketing to run marketing campaigns from end to end & broadcast it on various ends & capturing the voice of the customer in real time.
These agencies are an excellent option for small to mid-sized businesses who want a whole marketing department. The services offered include videography, photography, graphic design, public relations, blog writing, paid media, and more.
Digital marketing has completely changed the marketing scenario; marketers have been proving this with their daily successes. While traditional advertising agencies are used to developing their strategies primarily around television and print media and then fitting them for digital media, full-stack marketing agencies are born in the forge of the web’s ever-changing, data-driven furnace.
Packaging is a subject that is dealt with at convenience and leisure by a lot of marketers in the early stages. A lot of emphasis is put on brand building & activation, but rarely does packaging see that might in marketer’s mind.
Packaging is something that brand custodians make a choice to work with whom they are comfortable with & bring in the convenience of looking at specialists in a particular field. For example- a brand strategist for brand story, positioning but an extension of the same to a logo & identity would be done by a visualizer / graphic designer. And, further
the construct in terms of pack format would be done by a third partner either a vendor or a freelancer who has a couple of similar projects in his/her portfolio. Well, this is three in count but they have to be seamlessly coordinated so that the perfect packaging for your brand ties In well together.
Packaging is just not restricted to the primary level where the product actually gets packed. It has layers & very few people do this end to end by understanding the business, supply chain & market nuances. Today the marketing & sales channels have amplified with the D2C segment. And, the essence of getting the right impression of your product starts with Packaging.
A specialised agency helps in fulfilling the complete packaging cycle for its clients. Though it starts from the overall Brand name, strategy, positioning, logo, packaging labels & finally to the kind of formats & supply chain requirements that would be required to get the product delivered to the last mile. As consultants, they connect clients to packaging manufacturers, vendors and distributors & ensure the correct construct of packaging is received by a due diligence on sample development & doing digital proofing on print approvals.
The entire process has a very strong process involving thorough market research and analysis. They facilitate consumer testing, trials & hear the voice of the customer through qualitative research done in a well-controlled environment or even extending observational studies as the case may be. They help brands realize that ‘Product’ becomes a Hero because – packaging is telling their story as truly as it wants to convey.
All businesses need some ground-up cohesiveness, which can happen seamlessly by making a choice of a right partner. The team understands your brand at every level of the funnel, from the very core of your value proposition to every extension of how they look, behave, and feel your brand in a digitally connected world. Also, there is no conflict with the creative approaches because the process is so clean. Instead, the ideas are integrated and implemented with the client's vision.
Packaging extends the brand image and expresses the brand through its content and design. It not only contributes to the protection of the product but is also an inseparable part of the overall performance of a brand and helps distinguish it from its competitors. Therefore, having an experienced full-stack agency on-board is a huge advantage.
If you want to feel confident about your packaging needs, do get in touch with https://desworks.bizongo.com/portfolio.
