Marketing is about finding creative and innovative ways to connect with your customers.
Marketing is about finding creative and innovative ways to connect with your customers.
Many of us love memes. We do, right? Isn't that a great way to connect with your customer? It is.
In a world where grabbing customers' attention, when they are getting pulled in multiple directions, it becomes tough for brands to stand out from that noise.
Marketing is about finding creative and innovative ways to connect with your customers. It is about creating content pieces and campaigns that customers can relate to, thus building more trust among them.
But there's one more way to grab audiences' attention: Moment Marketing.
Moment marketing has been around for quite a long time. If you create content for your marketing campaign that is delivered at the wrong time, it will go to waste.
Providing the right content at the right moment to your audience is essential. Is Moment Marketing still confusing to you? Let us help you take a closer look and understand with some examples.
What is moment marketing, after all? Is it a new concept?
No! It's an old tactic, but as become a popular term in digital marketing and advertising.
Moment marketing is a marketing strategy that involves creating content or campaigns relevant to a specific event or moment in time, such as a holiday or a trending topic on social media. The goal is to capitalise on the attention and engagement around that moment to increase brand awareness and engagement.
Nowadays, brands are experimenting with this concept uniquely to engage customers or followers in real-time. Moment marketing is delivering a relevant message to an event or campaign that starts a spontaneous interaction with customers.
For example, Amul used moment marketing when it talked about being the beverage partner for the Women’s Premier League ads.
Moment marketing lets businesses quickly capitalise on current events or cultural phenomena to create relevant and engaging content. But why is it an emerging marketing tactic? Why are brands focusing more on Moment marketing? Because-
With the moment marketing campaign, brands can immediately grab customers' attention that builds a connection with them. Trending topics can help brands connect with audiences.
For example, suppose the audience is already watching or reading about the trending news or event. In that case, the customer can feel connected with the marketing message, which can establish a connection and start a conversation.
And that leads to higher chances of conversion.
A marketing campaign only brings you results when it fulfils the goal for the reason it was designed and created for. It can cost a lot if the marketing campaign fails to reach the right people at the right time and right place.
On the other hand, Moment marketing can be cost-effective as it involves targeting audiences during specific moments or events, resulting in higher engagement rates, brand awareness, and lower ad spending than traditional marketing methods.
Moment marketing, which involves leveraging real-time events and trends to create relevant and engaging content, can be a powerful tool to increase brand value.
By staying updated with the latest news and cultural trends, brands can create content that resonates with their audience and generates buzz. This can lead to increased brand awareness, engagement, and loyalty.
Several brands have become sensations by levelling up their moment marketing game using current trends and making the brand message relevant to their potential customers.
By following current trends, you can identify which topics are popular and relevant to your audience. This can help you create content that is more likely to resonate with them and capture their attention.
For example, if you notice a new social media platform gaining popularity, you could be one of the first businesses to establish a presence there and gain a competitive edge.
In addition, keep your eye on the latest events that tie in with your brand and prepare marketing campaigns in advance.
Including humour in your moment marketing campaign can be a great way to capture your audience's attention and make your brand more relatable.
Just be sure to keep it tasteful and appropriate for your target audience. Try to add memes and relatable content in your moment marketing strategy.
Remember, humour is subjective, so what one person finds funny may not resonate with another.
Maintaining brand voice in moment marketing is crucial to ensure consistency in messaging and brand identity. This can be achieved by understanding the brand's tone, values, and personality and applying them to the targeted moment or event.
It's important to balance being relevant and timely while staying true to the brand's voice. Do not jump on every trend and event; identify the right moments that match your brand.
Now, we hope you understand Moment marketing clearly; let's learn from some examples from top brands.
Who can forget Amul when it comes to moment marketing? Amul is the only brand with a well-timed and smartly crafted campaign that the audience finds relatable and witty.
Their topical advertising ingenuity knows no limitation, and they consistently do it repeatedly. The brand quickly comes with creative billboards with tones varying from hilarious to admonishing.
For example, Amul's ad response to the Ukraine-Russia war. Everyone remembers the Amul girl, right?
Burger King is another king when it comes to moment marketing. It makes burgers and captures the moments with creative ads and social media posts.
The fast-food company launched its campaign titled #MemePremierLeague, when the IPL season started last year in March. The brand posted meme moments from every match and ran a contest for its audience. They rewarded the weekly winners of the campaign with free NFT.
Isn't that something memorious!
Netflix is another great example of a moment marketing campaign, the OTT platform that utilises Twitter to communicate with its fans regularly. From sacred games advertisement on Swiggy or making viral tweets on the "Jal Lijiye meme", Netflix got many viral incidents and topic that engages its consumers.
Netflix uses meme marketing regularly as a part of its social media marketing strategy, which increases engagement with Indian audiences. A recent example includes the meme on #WorldSleepDay.
Zomato constantly prepares brilliant and sarcastic posts to engage with its target audience. Zomato never misses amusing, whether it's posted on Independence day or any event taken out there.
Here's a recent post from Zomato, “The Billboard heist”; they have merged many series and movies to make it more interesting to read and made a hilarious meme.
Fevicol, an Indian adhesive company, used performance moment marketing before the phrase was coined. The brand has delivered some of history's most hilarious and imaginative commercials.
When the RRR brought Oscar to the home, the brand took on Occasion, striking the brand’s basic value and the currently popular subject. For example, the brand often uses the hashtag ‘MazbootJod’ for every post.
Moment marketing is a great way to reach a wider section of your target audience. It’s a cost-effective marketing strategy to help you connect with your customers and boost brand engagement.
Moment marketing is an intelligent way to make a real-time connection with the consumers instead of promoting one’s brand as if hard-selling product or service. Only the thing is moment marketing is short-lived.
With the right planning and execution, you can create moments that people will remember and associate with your brand. It can drive maximum impact and create long-lasting impact for your brand.
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