Customers who shop on multiple channels or a single platform expect the same seamless experience everywhere. And one of the best ways to provide a seamless experience is brand design.
30% of businesses report an increase in revenue after improving packaging design. Isn’t that great?As the consumer market becomes more digitally savvy, Direct-to-Consumer (D2C) brands emerge as front runners in sales and branding. But, how can product package design help to create successful omnichannel marketing?
Almost a third of product purchasing decisions are based on packaging design. Design is a crucial part of marketing that can make or break a sale. The best designs can convey the brand's message creatively and memorably.
Phygital is a term to describe the omnichannel marketing approach, where all the channels work together and provide a seamless experience to customers or shoppers.
Whether brands add technology to physical stores or what digital-only brands do with brick-and-mortar, combining physical and digital elements is a new way to do business.Merging physical and digital storefront is more crucial than ever, and that's where package design plays a pivotal role in marketing. 95% of customers believe that packaging significantly impacts their shopping experience.
For example, when a customer buys products online, he expects the same experience and details as in a physical store - and the same goes with the packages. It's about providing a loyal and positive experience about your brand.
Omnichannel retail describes using multiple sales and marketing channels to interact with customers. It can include brick-and-mortar stores, websites, mobile apps, social media, and call centers. Packaging design is an integral part of omnichannel retailing. It should be consistent across all channels, and it should be designed to work well with all types of displays. In addition, it should also be attractive and eye-catching to stand out on the shelf in a physical store.
It has evolved over the few decades and gained importance with the emergence of omnichannel marketing. With the increase in competition, your brand needs to stand out with the help of impressive design.
Are you still wondering why product package design is crucial for D2C brands in omnichannel marketing? Here are a few reasons to consider-
Packaging design plays a critical role in building a brand's identity and image among the vcustomers. Whether a milk product or a cosmetic product, the d2c packaging offers a positive brand image. Every business's first thing is to create a unique identity that bonds with the customer; that’s where product package design comes into play. There are many ways package design can influence brand identity-
The Moogurt package design stands out from its competitors. The cute and straightforward appeal design attracts children and customers without using many texts and colors. It helps create a brand identity with its attractive looks.
Customers value experience as much as they love the product. The design allows you to curate the customer experience with more control and ensure customers experience a positive experience each time they open your product. Custom d2c packaging allows your brand to express itself and create a long-term bonding with your customer.
In addition, creating an excellent unboxing experience that is unmatched by your competitors encourages customers to share positive reviews on their social media handles. For example, functional product package design also improves customer product interaction and provinces' authentic experience.
Product rating might seem ordinary, but it's crucial when customers purchase according to the average rating of your product. Big eCommerce stores allow customers to sort out the products by customer rating or product rating that might hurt your sales on other platforms.
So, how to improve your product rating?
One way is through packaging that improves aesthetics and ensures that the size and type are not considered environmental issues. In a nutshell, a good package design protects the products. Following some design trends like sustainability, vintage/retro style, and fantastic unboxing are ways to get your products noticed. For example, you can design with sleek black-and-white photographs that develop a sense of luxury among the customer and improves your product rating.
Caraway Home is an excellent example of aesthetic and sustainable design. The D2C retailer creates sustainable packaging using recycled material and 100% biodegradable cork trivets. The booklet about the product is made with recycled paper, which also improves customer experience and product rating.
The right design can save you much money and improve the customer experience.Imagine that you're saving more without compromising your design; isn't that awesome?
When D2C brands market on omnichannel, the right product package design can help them to reduce shipping costs. Brands often overlook the shipping cost, even if they outsource or do it in-house. Here are some ways to reduce shipping costs and optimize deliveries-
If you don't get your product packaging design right, shipping charges might double. Try to design differently and think out of the box to minimize the shipping cost.
First impression matters, isn't that?
The same goes for the product package design. Packaging design plays a crucial role in the purchasing decision when the customer cannot decide; the design influences their buying decisions. The brands have seven seconds to influence the customer's buying decision. The aesthetic design makes customers' decisions faster and draws customer attention with an eye-catching design.
Another benefit of the packaging design is customer retention. I know you're wondering how, but here is the gist. Product information on your product can prompt potential customers and retain them. As a D2C brand, it's a cost-effective and straightforward way to value your brand and improve customers' purchase decisions.
Akio’s Creative design is one of the best examples of packaging prompts. Akio is a Japanese-style bathing tool whose design grabs the attention of toddlers and makes the bathing process more fun. The unique and playful design influences a customer’s decision to purchase.
Packaging design is one of the most critical aspects of omnichannel marketing. By creating a cohesive look for your packaging, you can ensure that customers feel like they are always shopping with you, regardless of how or where they choose to buy from you.
Using aesthetic packaging design across omnichannel platforms ensures customers have a consistent and positive experience with your brand.