Why Is Customised Packaging Design Important for the Brand?

Every great design begins with an even better story  - Lorinda Mamo.

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Around 52% of online shoppers receiving custom packaging orders are more likely to return for future orders. 

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A good custom packaging design helps to market your product and improve sales. For example, Cadbury allows customers to craft gift boxes to make them personalized. Packaging is crucial in selling products, but many brands do not pay attention to it. Custom packaging is not only a cherry on the cake but also helps improve the overall customer experience with the brand. 

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Let us understand the importance of custom design- 

What is Custom Packaging?

Custom packaging is personalized boxing of particular products to improve brand value and information among customers. They complement brand colors, value, theme, and patterns. Packaging helps to convey a message about the brand, the product, the team, and the owner. 

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Custom packaging essentially designs a package from scratch that shows the brand's value instead of a simple ready-made box. That means creating a box for every product considering shipping, protection, and sustainable material. 

Why Invest in Custom Packaging? 

As product quality plays a crucial role in maintaining a good brand image and building customer trust, we cannot deny the role of packaging experience. Product packaging is a great way to influence customers to buy products. Investing in custom packaging helps brands stand out from their competitors by conveying value to customers. 

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Let us say you have put plenty of time and resources into creating an engaging and stunning website, but the product is delivered unbranded, plain and simple. What will that convey to the customer? Will that be an excellent first impression for the customer? Not delivering an excellent experience can disappoint customers. Only having a stunning website will not work; make sure the packaging is excellent too. 

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Benefits of Custom Packaging Design

70% of marketers believe personalization has a substantial impact on customers, that implements on the packaging too. For example, Coca-cola allows customers to choose and design customized soft-drink bottles. 

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However, are brands turning towards customization, and why? Here are some reasons or benefits of custom packaging design- 

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1. Increased Brand Awareness

Customized packaging makes products look unique, more secure, and appealing to customers. In short, it boosts your brand recognition and awareness. It helps to stand out from competitors certainly. 

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Think about the McDonald’s Happy Meal Box; those are great examples of customized packaging to create brand awareness. However, it is vital that packaging contains a logo, name, and other crucial information that sets it apart from competitors. Designing unique customized packaging can help to announce new products and help make great sales. There are endless possibilities to design custom packaging that showcases the exact brand value and secures your marketplace. 

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2. Enhance Customer Experience

Before buying any product, customers would look for a product review on different channels, only to stumble upon the unboxing videos. Unboxing experience influences people and adds overall customer experience about the product. 

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However, customers buy what attracts them and grab their attention first, so brands should ensure their packages grab customers' attention. Customized packaging with quality products can attract customers to the brand. 

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Remember, customers, want to feel connected to the brand they purchase from. Customized packaging can build a personal connection between customer and brand and add a unique emotional touch. It creates the right impression as the customer receives the product. 

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3. Improve Sales

Packaging design and personalization can significantly influence customers to make a purchase. The better your packaging, the better customer experience drives more product sales. 

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 The study shows that 95% of new products fail because of their first impression. Custom packaging is not a waste of money; it is an investment worthy of gaining customer loyalty and retaining customers from competitors. We all know, “ don’t judge a book by its cover,” but when purchasing a product, customers tend to buy it if the packaging is appealing and resonates with them. 

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Since the first impressions are crucial for selling the product, attractive packaging can influence customers to make the right choice. Working with a packaging design expert can help you with the advice on the right design, dimensions, and materials to create a first impression. 

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4. Create a Memorable Unboxing Experience

Take a moment and remember the last product you purchased, the thrill of opening the nicely packed present with an excellent packaging design that enhanced your unboxing experience. Unboxing might sound unnecessary, but it can make a huge difference for customers. Giving so much attention to unboxing might sound silly, but it gives customers an unforgettable experience and the first impression to impact the brand positively. Creating an unboxing experience can grow your business by creating interest among the customers. Packaging is there to compliment your product, not overshadow them. 

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Customization means the opportunity to create a memorable experience, but keeping in that it aligns with the product. Here are some ways to create a memorable unboxing experience using customization-

• Branded shipping boxes;
• Promotional inserts;
• Customized tapes;
• Custom stickers;
• Add personalized touch. 

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5. Protects Your Product

Customized packaging offers products a more stable, secure, and protective layer. It essentially helps products with unique shapes and sizes that are more prone to wear and tear during the shipment.

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Custom packaging is made to the size of the product, so it cannot move during transportation; that means minor damage and more protection. For example, if your product is fragile, use a regular packaging box and roll it with a bubble cushion to protect it. While custom packaging ensures it stays intact during its movement and does not need to apply extra packaging to protect it. 

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Another example is customizing restaurant deliveries to keep meals warm for longer without worrying about food spoil or loss of taste. 

Wrapping Up

Brand packaging is so much more than materials, design, and protection. It is a way to connect with the customers emotionally, create brand values, and elevate the brand story. However, brands can customize their packaging to improve sales, market their brand, and attract new customers by improving the unboxing experience, customer experience, and customer loyalty. 

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Custom packaging can be a game-changer for brands. Instead of spending money on regular packaging, our custom packaging solutions can help you enhance the brand value. 

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