OSUM approached us looking for an eco-friendly alternative to 2 of their existing packaging for switches sold in general trade shops. In addition to protecting the product, the packaging needed to be cost-effective and easy to adopt into their assembly process.
Ideation | Engineering | Prototyping
Thermocol or EPS is widely used in the electronics and appliance industry to protect goods. Although it has excellent shock absorption properties, it is not great for the environment. Both the variants of the client’s old packaging consisted of 2 moulded thermocol pieces sandwiching the product. This was held together with a paper sleeve which contained the branding. 5 units of the product was then packed into a secondary corrugated cardboard box.
The primary function of the package was to protect the product, especially the areas most susceptible to damage - the ceramic components inside, corners and the protruding switch. We needed to reduce the environmental effects of the package by applying one of the strategies for sustainable packaging - rethink, reuse, recycle, renew. We had to do this while keeping costs equal to or lesser than that of the existing packaging. The box needed to have enough surface area to adapt the client’s existing branding and artwork.