Conceptualising and designing the secondary & tertiary packaging of a new category of FMCG products.
The project not only evolved an in-depth study of the category, but also of competition brands and trends. Our approach was centered towards creating a packaging design that would immediately resonate with the target audience.
Anushri was looking to launch a 3in1 variant with the fragrances of Sandal, Lavender and Jasmine all in one pack. It was crucial to communicate this on the pack. A circular unit with semi-realistic visuals of flowers was created with supporting typography.
Purple was used as a colour that could be owned by this range which made it starkly different from the current Mangaldeep Portfolio. The packaging was designed in a vertical and horizontal orientation on each side to help create presence regardless of how the pack is placed on shelves. This unique solution created functional ease for shopkeepers while arranging and displaying these agarbatti packs. Dispensers were designed for the Rs. 10 & Rs. 50 pack with an extension of this design.
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