Brands need a new packaging structural design when they want to launch new products or relaunch existing products with a better look and feel. Brands also explore new structural packaging designs to solve problems in the existing design related to damages, user experience, cost, etc. A new structure is decided on the basis of how a brand strategy & consumer research data points.

A new packaging design process depends on the scope of work and the product line

Each step in the Desworks framework of package consulting and designing is interlinked. We ascertain the package design output by studying the market extensively, checking the existing packages and designs, conducting competition research, and matching it with your current pack format to arrive at whether the design will work in the market or not. We also conduct technical benchmarking tests such as drop test, stack test, transit trials to ensure the packaging works for the whale supply chain.

Yes, structure design and brand design can work parallelly. However, the brand design needs to be applied to the structure form. 60% of the graphics work can be completed in parallel, while the final adaptation to the structure will happen once the Structure Design phase is complete