Thousands of food products are launched every year, and 95% of them fail! Wait, What?
Yup, you read that right!
No one’s immune. Even the companies backed by big organizations failed, and big names like Coca-Cola, Colgate, and some more had flopped once in their notable careers.
What might be the reason?
For some, it might be poor marketing research, quality might be the issue, the product was launched in the wrong market, or the launching time was wrong. The above reasons might notably cause failure, but many good products fail.
No matter how good your product is, poor or ineffective packaging design would result in product failure or drag your sales down.
Products need great packaging. It influences consumers' decisions if the design is clear and attractive. It encourages consumers to reach out for your products and brands instead of your competitors.
Let’s dive into Food Packaging Design first.
Over 50% of purchases are based on emotions, and that’s why good packaging attracts more customers.
Food packaging serves several purposes, from protecting food from contamination to attracting customers and ensuring meal arrives without getting messed up.
When food packaging is visually appealing, it creates a positive impact on customers.
Effective visual packaging design is a great way to enhance the customer experience. Packaging can communicate the brand’s story, create a space for the customer’s imagination, and provide a pleasing aesthetic experience.
Packaging design is essential as it leaves a lasting impact not only in terms of marketing but also in terms of convincing the audience to pick up the product. This can be done by showing branding, functionality, or wording.
Our clients often ask, “Why do we need to seal or package food properly?”
As we often say, "Packaging food not only keeps it safe from contamination but also attracts customers with its appealing and emotional design."
In the food industry, packaging means keeping food nutritious and healthy and designing a durable package and labels that provide precise product details and safety. Furthermore, it needs to advertise the product's benefits.
The packaging of the food industry is also a way to communicate with customers, make them feel confident with the product, and provide information about how to use it.
So, how do you design a proper package?
When it comes to food packaging design, there are many things to keep in mind. There are many things to remember, from visual design to using graphic design and developing your brand image.
But, don’t worry; here are five tips for creating appealing food packaging design and standing out among your competitors.
Your food is already eye-catching, and your packaging needs to match the item to make it stand out.
The product packaging keeps it simple, straightforward, and on point. That means the consumer should understand all the details; the font should be clear, readable, and not too colorful.
You must remember that consumers make snap, impulsive decisions regarding food products, so ensure the packaging design contains all the pertinent information. It might include information like how it’s made, the ingredients used, and what to do with the packaging once done.
Ensure the font size is clear and visible to avoid confusion and false expectations.
Consider these iconic brands, such as MDH masala, the spice brand of India. A simple, straightforward, and meaningful icon is used on the packaging to tell the brand story. It reflects the continuity of the brand story and a creative tagline, “ 100 years of affinity till infinity.”
The design represents the product and highlights the product image, making it look simple yet eye-catching.
In simple terms, “Shelf Impact” is about your product's appearance on the store's shelves. Countless competitors and alternatives will surround your product, so make sure your packaging design makes customers notice your product and sets it apart.
Food packaging is crucial in how your products are displayed on the shelf and whether consumers buy them.
Shelf impact is not in your control as it depends on every individual and store. Some prefer to place complementary products together, some might create unique patterns, or some might display them on the counter to attract customers' attention.
The package should communicate to customers why the product is right for them. Another way to attract customers is using eco-friendly packaging material that can significantly influence customers’ buying decisions.
Consider the example of these iconic brands, Paper Boat; the company redefined food packaging recently to add an emotional touch to their customers. The packaging echoed its origin, values, and story in a narrative way that made audiences memories their childhood.
The design creates a visual language that attracts customers with a simple yet powerful narrative way and creates shelf impact even when surrounded by many competitors.
The role of packaging material plays a crucial role in influencing customers’ decisions. Packaging design attracts customers, but so is what it’s made of.
Many packaging materials are used in the food industry, including plastic, aluminum, cardboard, and paper. But, the challenge lies in finding the suitable material for your product.
You need to find the material that keeps your food fresh, protects it and attracts consumers with visual designs.
Besides that, customers and regulations are pushing toward using eco-friendly materials that protect the environment and the food product. Many exciting innovations are taking place in eco-friendly materials for food packaging.
Furthermore, you could also use a zero-waste approach or reuse the packaging material by recycling it.
Remember, using sustainable materials can make a huge difference in sales.
Packaging design needs to balance functionality and aesthetics together.
When considering the visual design and food packaging material, strike a balance between protecting the material, creating a pleasant aesthetic, and making customers happy. Here are some things to consider when designing the packaging for your food products:
The product package and how it communicates health and safety make a big difference in attracting customers. Additionally, the packaging designed for groceries should make it easy to trace and recall products if necessary.
Improving functionality can make the customer feel more secure about purchasing the product and more confident about food safety.
Consider the packaging design of this iconic brand, Open Secret, a healthy snack manufacturing company. The package is designed to hold two cookies in a flexible pouch that protects fragile inner cookies by providing a cushion and zero contact between two cookies.
The functionality comes with gift packaging specially designed for festivals and occasions. The calm shell structure extends secondary packaging that provides a premium unboxing experience. The structure is designed like a lunch box which is a crucial factor in attracting customers.
Packaging design is critical in building a brand's image and identity. It must reflect the brand or product's position as a leader in the niche or category.
Packaging design plays a significant role in decorating a product and maintaining the premium value of the brand name. It is one of the unique keys to standing out from the competition and successfully competing against new entrants in the market.
A visually expressive design can have a significant impact on consumers. To attract customers instantly, packaging design must be creative. Additionally, incorporating a solid branding image into your eye-catching packaging can positively influence the pricing of your products and increase your revenue.
The simplest way is to create a brand’s tagline and use it everywhere, from packaging to advertising.
It is imperative to remember that the products kept on the shelf promote your brand. The visual packaging should convey a message to your customer which justifies its value proposition or USP.
Consider another example of the iconic brand, Pepsico’s flagship potato chip brand Lays Wafers which holds a special place in everyone’s heart. The brand redesigned its packaging and logo design using vibrant colors.
In the newly redesigned package, the logo is strategically placed in the center along with 12 logo variants across the globe. The “Made in Canada” mark is all set to create a brand identity that is harmonised globally and features a “badge of honor.”
Food packaging design is a critical aspect of any food business. There are a few key things to remember when designing your food packaging.
Food packaging design is highly influenced by the brand’s goal, image, story, and products. It can be tricky with so many points to consider. And that’s why a custom design solution is the most effective way to get the absolute most out of it.
In Bizongo, we provide our clients with a customised solution that aligns with their brands and creates a bespoke visual design that improves sales.