Marketability and branding of Cloud Kitchen brands are also dependent upon food packaging.
Marketability and branding of Cloud Kitchen brands are also dependent upon food packaging.
In a world where online platforms make everything available on tap, ordering food has never been easier for us.
Nowadays, customers have various options when it comes to food delivery, from food delivery apps to grabbing from a cloud kitchen or restaurant itself.
There’s no doubt that we’re living in a time of unprecedented change. With the rise of the gig economy and delivery-only restaurants, we’re seeing a new type of business emerge: the cloud kitchen.
In recent years, the number of restaurant orders has increased dramatically due to cloud kitchens. It has led to a need for efficient food delivery packaging.
When it comes to food delivery packaging, brands must consider several factors. These include the type of food, the distance it needs to travel, the time it will take to deliver, and the amount of food that needs to be delivered.
The perfect takeaway container can keep your food delicious, do branding and marketing, and bolster customer experience while unboxing. We’ve put together a few tips to make delivery packaging impressive.
Before rolling out those amazing tips. Why should cloud kitchen brands focus on takeaway packaging design?
Well-designed takeaway boxes can significantly increase the appeal of your food and impact your bottom line.
The packaging should be able to preserve the food quality while delivering it to your customer. It must also protect the product from being damaged during transportation, especially if you deliver fast food or take out orders.
When you talk about Cloud Kitchen, the profitability depends upon the number of orders, food preparation time, and food delivery to the customers. The packaging should be done in minimal time instead of consuming extra steps in the delivery process.
In addition, check the packaging material to ensure proper safety during transportation, maintain appropriate food temperature, and don’t leak.
Here are a few tips to make outstanding takeaway packaging boxes for your Cloud Kitchen brand.
Gone are those days, when brands used simple disposable containers to take away food. Packaging is more than just a takeaway box.
Marketability and branding of Cloud Kitchen brands are also dependent upon food packaging. Developing brand packaging based on design thinking provides a better opportunity to market your brand and enhance the appeal of your food.
Consider these 5 tips to design a perfect food delivery box for your brand.
You can still brand your Cloud kitchen without having any sitting arrangement like any other restaurant or cafe. Cloud Kitchen brand is all about innovation.
Customers who order from third-party apps might not know about your ghost kitchen until pressing “place order now.” That’s why brands should use their takeaway boxes as a marketing tool, earn customer trust, and spread the word while conducting business as usual.
Innovative packaging design can be tricky because you must balance being creative and making sure your product looks good on its own but still looks good when it's in its final state after printing.
The most effective packaging attracts customers’ attention and triggers their urge to make an order again. Consider how your customers experience the food, from unboxing to consuming the food.
For example, your brand might add a thank you note or a personalized note from the chef. Or add a photo of your staff or chef who prepared the food.
That makes a strong connection between the customers and your brand.
Creative takeaway food packaging is one thing that can make your brand stand out. At the same time, it can staff time to pack the food quickly, saving time to prepare for the next order.
Creative design can provide a memorable experience to your customers, improving their opinions about your brand, and creating a personalized experience.
For example, many a time, kitchen staff needs to assemble food containers before they can use them to pack food items. It can usually be due to the case when you use cardboard packaging.
Customizing pre-assembled containers with predefined sizes and shapes can be quickly used to pack food and ready-to-deliver. The secret is to design packaging that boosts productivity and creativity that attracts customers.
With the growing awareness about environmental issues, there’s increased demand for sustainable packaging materials.
A great swing towards environment-friendly food delivery packaging material is to prioritize recycling, reusable, and biodegradable.
Traditional food packaging consists mainly of plastic, styrofoam, and foils, which are cost-effective but not environmentally friendly. While it’s understandable that implementing a whole new range of packaging materials is difficult, consider replacing materials with eco-friendly alternatives.
For example, some alternatives use bamboo, bagasse, wheat, and wood pulp to make high-quality cups, bowls, containers, and other useful things like spoons, straws, and more.
Current trending options like plant-based plastics, bamboo, and other natural materials can help your brand to set up the game.
Sustainable packaging might cost more, but the massive interest, especially when food gets delivered and a recycle symbol on the box, can make the customer buy again.
If your cloud kitchen brands use reusable containers, implement appropriate hygiene and sanitation protocols.
If you want your customers to take advantage of all the latest food delivery trends, you must follow suit.
The world has changed since these trends started appearing on social media and in magazines, but it's still possible to incorporate them into your designs.
The only way you can stay ahead of the curve is by paying attention to what's happening in your industry. You don't have to be the first person on the scene, but you should be able to see trends before they become popular.
To enhance the customer experience, you must ensure that packaging reflects your brand personality and aligns well with customer perception. You can choose from the latest packaging trends like minimalistic, sustainable, personalized, anti-counterfeit packaging, and more.
In the tech world, smart packaging will revolutionize how consumers interact with brands.
Smart packaging design uses smart materials and smart technologies to create more sustainable products and packaging. Smart packaging design is a great way to deliver your food and keep it fresh.
Smart packaging design helps to make your brand stand out. Using various elements such as barcodes, QR codes, and other security features, you can ensure that your customers can easily track their food while it gets delivered.
In addition, Intelligent packaging solutions like temperature indicators and biosensors notify customers about the freshness and temperature of the dish. Furthermore, it’s tamper-proof and protects food from cross-contamination that may occur during transportation.
Finally, the right packaging design can help you grow your brand awareness and connect with your customers.
Remember, the packaging is what lasts in the customer’s mind.
While there are many factors to consider when starting a cloud kitchen, one of the most important is the packaging. Your packaging should reflect your brand and make it easy for customers to identify your food.
Bizongo can help you create packaging that is both attractive and functional. We take care of the packaging while you focus on running your business.
We are Desworks, the design arm of Bizongo. We design brands, packaging, products and have delivered 85+ successful projects in the last 5 years of our existence.
Our winning formula for brands, packaging has a mix of aesthetics, functionality, and experience.
We Bizongo Desworks are here to make your (brand, product & packaging) design work.