The right package can make all the difference in whether a product sells.
The right package can make all the difference in whether a product sells.
Packaging design is a vital aspect of any product’s success. It is the first thing a consumer sees when looking at a product on the shelf and encourages them to pick up and buy it. The right package can make all the difference in whether a product sells.
Previously, only the customer saw your package. Hence, premium packaging is likely to have a poor return on investment.
But,
In the age of digitalism, it becomes very important for brands to make a memorable impact on the product's physical attributes. For luxury brands, it’s more critical as packages are part of their brand’s overall communication.
Because it is not seen only by an individual but by millions of audiences on social networks.
Creating premium packaging designs is a complex task. Understanding the product, the target consumer, and the market is essential. Additionally, it requires a lot of creativity and experimentation.
How do you make your packaging look premium?
There is no correct answer because every product has different packaging needs.
However, high-end brands that invest in premium packaging and take a customer-centric approach are appreciated by high-end shoppers.
Let’s get started.
As a luxury brand, your products must be well-made and of the highest quality. But your packaging reflects this quality.
Luxury packaging should be premium, sophisticated, and well-crafted. It should also be unique and memorable.
Packaging is an important part of the luxury experience and can significantly affect how your customers perceive your brand. Investing in high-quality premium packaging can boost sales, stand out from the competition, and reinforce your brand’s luxurious image.
Moreover, the popularity of unboxing videos supports this. It is all about feeling special and unique.
But how do you make the packaging look special? Let’s explore some ways-
If you focus on cultivating packaging designs that your customers love, that leads to a social share of your products. So, better packaging makes your customers more likely to want to share it.
Often, brands think complex and bright designs help customers remember them better. But, it is partially true; cluttered packaging with complex design and rich text can negatively impact consumers.
Luxury brands don’t need to shout to get noticed. But how? It’s simple, design simplicity.
Luxury packaging is usually simple. An elegant and simple design evokes emotions in customers. Therefore, there are no limits to creating straightforward designs that communicate emotions.
Avoid going overboard with vibrant, contrasting, or bright graphics. For example, look at the iPhone packaging. It’s simple, yet looks stylish, and consumers love it.
When customers hold your luxury packaging, they should immediately have a sense of refinement after holding the packaging in their hands.
Premium Packaging shouldn’t just look great, but also feel great. After all, consumers expect the packaging to reflect the product's quality inside. So, how do you make your packaging look like packaging and make consumers feel?
Using high-quality noble packaging materials can help your product stand out.
Packaging materials give a distinct touch to your packaging. As a result, the boxes are more appealing and can vary from a matte surface, foil-stamped gold lining, a splash of color, or a velvet feel.
For example, Forest Essential's gift box packaging design uses recyclable materials like biodegradable cardboard, PET, and glass.
Choose your colors wisely. They might look pretty, but too many colors often result in a loud design, and luxury packaging is all about keeping it simple.
Contrast finishes create a stark contrast between the different elements of your packaging design. It can be achieved by using color schemes, textures, or materials. Contrast finishes are often used to make a packaging design more eye-catching and to add a wow factor.
On the other hand, smooth finishes are designed to create a sleek and uniform look. It is achieved by using materials with the same color or texture. Smooth finishes are often used for packaging designs that need to convey a sense of sophistication and elegance.
Packaging with a strong contrast helps to communicate simplicity to your consumers.
While you can be creative with your packaging design, keeping your packaging authentic is key.
In consumers' minds, authenticity is a significant factor of brand value and a design cue that confirms whether the product is of premium quality.
But why is authenticity so crucial?
It’s easy to understand there are hundreds of competitors competing to grab customers' attention. The only thing that sets you apart is being different and authentic.
Remembering your brand identity is imperative, regardless of how classy you want to make your packaging. A simple design works well, but you can add some extravagance if you feel it.
Luxury packaging design can offer benefits beyond simply protecting and displaying your product. That's where adding special functionality to your product makes all the difference.
For example, you can use packaging to create an unboxing experience tailored to your brand. You can also use packaging to add value to your product by offering special features or benefits unavailable from other products.
Or a unique opening mechanism to a hidden compartment for storing valuables. Whatever you choose, make sure it adds wow to your customer and makes your packaging more luxurious.
Adding special functionality to your luxury packaging design can make your product more appealing to potential customers.
Packaging design is a reflection of your product’s value. So a dish that doesn’t look appetizing might also not taste as delicious if it is not presented properly, right?
The morale looks matter.
Creating a packaging design that makes sense for your brand and balances other elements is key. In addition, choose a theme and element relevant to your product and highlight all its key aspects in your packaging design.
Choosing high-quality materials for finishes brings a premium unboxing experience for your consumers.
Premium Packaging design is incredibly effective at creating an impression on your customers.
The combined materials, design, and other elements can highlight your brand's authenticity, messaging, and identity. Designing is fun.
An impactful premium packaging design balances several factors contributing to the overall look and function. Keeping it simple, versatile, and smooth is essential to bring a premium feel to your customers.
Working with Bizongo helps you to explore premium designs that help you stand out amongst the visual barrage.
We are Desworks, the design arm of Bizongo. We design brands, packaging, products and have delivered 85+ successful projects in the last 5 years of our existence.
Our winning formula for brands, packaging has a mix of aesthetics, functionality, and experience.
We Bizongo Desworks are here to make your (brand, product & packaging) design work.