Have you ever wondered what sets your brand apart? Is it not just quality or your product features and functionality?
Picture this;
Your customer walks into a store and scans shelves for a particular product. Their eyes grab the attention of your custom packaging that tells them about your brand story and sets you apart. The customer becomes curious to grab and check what’s inside. That’s what helps you to improve your brand identity and product presentation.
Custom packaging plays a key role in an eCommerce business to set itself apart and create a good first impression. It is one of the effective ways to make your customer choose you and not your competitor.
In fact, 8 out of 10 customers say that packaging design influences their buying decision, and 52% of customers shop again with the brand if it includes premium customized packaging.
Let’s explore how custom packaging can help boost brand identity and product presentation. But before that, let’s understand customized packaging. Let’s dive in.
Custom packaging design can help you stand out from the competition as it attracts customers through an enhanced visual experience. Adding elements like fonts, visuals, and others helps your brand improve the unboxing experience and make it look unique.
Custom packaging allows the brand to showcase its unique identity by aligning brand personality, story, and value to the elements, from the colors and typography to materials.
In fact, 60% of shoppers get attracted to custom-packaged products which connect with the customer in every aspect, including emotions.
Here are a few benefits of Custom Packaging Boxes for your brand:
But how can it help you to improve your brand identity and product presentation?
Let’s understand that first.
Brand identity is one of the crucial aspects of your brand strategy and marketing. Brand identity includes collecting different elements, such as colors, typography, fonts, tone, voice, materials, and shapes that portray the right image in front of your customers.
In addition, it helps customers easily recognize your brand and easily spot counterfeited products. For example, when you see a “yellow M,” you instantly recognize McDonald’s, and if there is some change in the color, font, or packaging, it can be fake, right?
In fact, 40% of customers will share unboxing and product images on social media platforms which can help boost brand identity. Having unique customized packaging is a big advantage for your brand that helps you grab customers' attention, tell your brand story, and take control of your brand’s image.
Check out this YouTube Short of Unboxing McDonald’s Happy Meal that has got some virality.
Here are a few ways that can help you build a strong brand identity using custom packaging boxes-
1. Use unique visuals, graphics, and illustrations to set you apart.
2. Use taglines, jingles, descriptions, and brand stories to connect with your customers emotionally. For example, Galaxy uses the tagline 7 Days of Valentine's because it’s a pack of 7 for each day of Valentine's.
3. Use unique shapes, sizes, materials, and structures that catch customers' attention and leave a lasting impression. For example, Ovenstory’s pizza design box is octagonal instead of a regular square box.
4. Use textured finishes or embossing to create a premium and unique experience to make the customer feel excited and exceptional. For example, the packaging design of Good Karma,
Custom packaging allows brands to present their products more appealingly and highlight features, information, or benefits that create a positive first impression.
Using illustrations and graphics, you can convey the product's story, origin, or the problem it solves. It creates an emotional connection with your customers, making your product more eye-grabbing and the first choice for your customers.
Dettol’s customized packaging tells a story about their product, brand, team, and the change it brought in their customer's daily life. It shared 100s of stories from across the country about the COVID warriors. The result doubled the demand for its hygiene products.
So, you got an idea of how custom packaging can help your brand stand out and grab customers' eyes. Let’s talk about steps to create Custom Packaging Boxes.
Here are a few steps to create custom packaging boxes-
The first step to defining your packaging is understanding and deeply analyzing your target audience, market, and competitors. Ensure it aligns with your target audience preferences and brand when selecting material, colors, typography, shape, size, and other elements.
The correct shape and material are essential to ensure your product is safe during shipping. When considering material and shape, check the latest trends like sustainability, minimalism, affordability, etc.
Make sure the aesthetics align with your brand story and identity. In addition, the functionality of your packaging doesn’t compromise your product protection. The packaging should look visually appealing and ensure a unique unboxing experience.
Costing is key when you start working on your custom packaging boxes. The cost varies with the design complexity, material, quantity, size, shape, printing, and finishing you choose for your packages.
It’s essential to balance all the aspects and your budget to design the desired custom packaging. Check your packaging cost with our free packaging cost calculator tool.
Once you have designed your package, you can take reviews and feedback. Test everything durability, functionality, aesthetic, and all the elements. Instead of asking people whether they like it or not, ask relevant questions, and improvise as you collect the feedback.
The custom packaging box design can help you boost your brand identity, and product presentation, help you stand out, and create a memorable experience for your customers.
Though it can seem daunting, work with an expert who can help you craft a customized design that aligns with your brand value, story, and target audience.
Let’s get started with your custom design today!
