In the digital era, eCommerce platforms have revolutionized how businesses reach and engage customers. And among the leading platforms, Amazon has emerged as a global powerhouse helping businesses of different sizes to reach wider audiences and drive sales.
Whether you want to open a new or already run Amazon store, scaling your business and sales on Amazon can be complex. With the race towards digitization and competition getting intense, the only way for sellers to keep up and fill for the ride of big profits is to utilize digital marketing.
Over 4000 products are sold on Amazon per minute in India, with 2 million active sellers making Amazon a competitive platform to grow.
Using digital marketing can help you to enhance brand visibility, improve product listings, encourage product reviews, reach the right customers, create brand awareness, and cross-promote your Amazon store.
In this article, we will be talking about five awesome strategies that can help you increase sales and establish a competitive edge on the World’s largest online marketplace.
But before that, let’s understand why Amazon Digital Marketing is a powerful tool for you as a seller.
Ecommerce has progressed tremendously over the years, and Amazon has successfully mastered providing a massive platform to sellers to increase sales and brand presence.
While Amazon Marketing Services remains a great way to improve sales and increase brand awareness, you must think outside the box and take things up to excel and stand out from competitors.
Along with Amazon PPC Campaigns, digital marketing plays a key role in improving your sales and attracting your customers' attention.
Think about this, by implementing digital marketing strategies alongside the Amazon journey, you can reach customers beyond the Amazon marketplace and capture customers' attention in more ways than your competitor.
Here are some benefits of Amazon digital marketing
Here are a few statistics to back-
Now, let’s start with strategies to boost sales of your Amazon store.
There are lots of strategies that can be used to boost your Amazon sales. However, these 5 are common digital marketing strategies that can help you win more customers and become an eCommerce behemoth.
With hundreds of products and stores competing on Amazon, optimizing the product listing and ranking on Amazon search results becomes crucial. Amazon SEO is optimizing your product listings to rank higher on Amazon’s search results.
In fact, like Google, Amazon uses its own Algorithm, which ranks products based on a number of parameters, called A10. The algorithm employs multiple parameters to compute the relevancy between the product and the search query.
Amazon’s A10 algorithm displays the results based on the queries or keywords in the search box. The results are fueled by customers' last search, past search history, shopping preferences, and other factors.
Remember, Amazon SEO prefers blogs with product listings with direct links and is mainly product-based compared to normal SEO.
Amazon PPC, or pay-per-click, is an advertising system sellers can use to promote their products and drive traffic on their Amazon microsite. It is one of the effective digital marketing ways to stand out from your competitors and target relevant customers.
There are ample types of Amazon Advertising that you can use to attract the right audience, including, Sponsored product ads, sponsored brand ads, and Sponsored display ads.
Amazon PPC is an auction-style methodology where sellers bid for the keywords, the highest bidder wins the auction, and their products get listed in the position of their choice. You can create PPC campaigns in minutes without prior experience and generate brand awareness, sales, traffic, and more.
Social media marketing is another digital tool crucial to increasing your Amazon product sales. Marketing your Amazon product through social media is a new way to connect with your customers and reach millions of potential customers.
To start your social media marketing, you must set up a brand page on popular social platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn, and Snapchat. Take note to make a page where your audiences are, as everyone cannot be an audience.
Each dollar spent on email marketing produces $35, making it the most cost-effective way to improve your Amazon sales. It’s one of the effective ways to reach and engage with potential customers.
It allows direct customer communication and allows you to send personalized emails to loyal customers. With each thoughtfully crafted email, you can sway prospects, transform them into loyal customers, and showcase your brand’s unique value.
Here are six email marketing tactics to improve sales using emails
Here’s an example from Amazon itself
Content is a great tool to reach more people because they are counted as information instead of a way of advertising any product. It can be an effective way to increase visibility, attract potential customers, and ultimately drive sales.
Imagine your website and social media channels as bustling hubs to share more valuable content with your customers. Consistently publishing content on different social platforms and websites and doing guest blogging can help you establish yourself as an undisputed leader in your niche.
Your content becomes a treasure trove of valuable information for your customers, attracting them to click the link and purchase. Sharing tips, tricks, and industry insights makes customers purchase the product.
Here are different ways to brand your content and redirect your customers on your Amazon microsite-
Exploring the potential of Amazon digital marketing services can open a new world of opportunities to improve sales and reach a wider audience. Even though Amazon has a vast customer base, with the increasing competition standing out becomes more crucial.
Amazon Digital marketing strategies such as content marketing, social media marketing, Amazon PPC ads, Email marketing, and SEO can help you reach ideal customers, build brand awareness, and drive more conversion rates.
Bizongo Desworks can help you improve your Amazon sales with a personalized and effective Amazon Digital marketing strategy for your brand. Get in touch with our team!