To stand out from competitors and increase sales, brands are always looking for unique ways to differentiate themselves.
This is an essential task for brands and can significantly increase profits. For example, recently,
Amul packaging redesigned for youth
Amul launched new packaging skin for its entire cheese range to make the new “design” more appealing for the youngsters as the market has become more youth-focused.
Another example is Coca-Cola redesigned the packaging to make it 100% recycled PET material to achieve the goal of World Without Waste by collecting and recycling the equivalent of one bottle.
Redesigning packaging is more than attracting potential customers; it is also about creating brand identity. Swiggy, for example, offered double-layered packaging during covid-19 to protect the food and keep it fresh.
To give you an idea, here are a few instances or reasons to be considered-
But, why do brands redesign their packaging? Because nothing is inevitable- your customers change, their pain points change, their needs change, technology changes, labeling requirement changes, and the same goes for the design.
Packaging design is part of improving your overall brand value.
Many brands mistake focusing on designing packaging only to look attractive on shelves. Such a design might appeal to people but only concentrate on short-term sales and not consider the long-term goals of improving brand value.
The better the design, the more valuable customers will derive it.
You can make an impression right from the start by simply walking through the market, talking with the customer, looking at competitors' designs, what influences their decisions, what customers are looking for, and how you can stand out?
Note what customers are looking for in the packaging design and what makes them confident to purchase it. The customers should feel confident and the value the product has for them. Premium packaging and design can contribute towards improving product value every time.
Packaging can make or break a product. It is the first thing that customers see, and it is what they use to determine whether they want to buy a product or not. An excellent packaging design is not just about aesthetics; it is about presenting your product in the best possible light.
Packaging can communicate information about a product, such as its ingredients or features. You can also use it to create a brand identity for a company. Effective packaging design can make customers feel like they need to have a product, encouraging them to buy it.
Make sure your design communicates the key benefits of your product.
It only takes 50 milliseconds for a customer to judge your product. Since customers make a flash decision using the right design is crucial to attracting the customers.
Every detail is crucial. For instance, the green and earthy tone suggests eco-friendly and attracts buyers who care about the environment.
Custom packaging is another way to hook customers in and encourage them to pick up your product in-store or online. With more emphasis on visual displays, packaging design is the best way to create demand and sell your products.
Think of it this way; if you go to a shop, it has a beautiful design on the packaging, but the design doesn’t speak about the product. Would you buy it? A big No!
Same way, the design needs to create a hook and attract new customers.
There might be several reasons to rebrand your company. Have your sales dropped?
The customer market shifted?
Are you selling new products?
Whatever the reason, you will have to change the packaging design to rebrand your company.
Remember, “ Rebranding and Packaging Design go hand in hand.”
Your packaging plays a crucial role in telling a customer about your product, your brand, and how you’re different. It might be an essential factor because customers can develop an emotional bond with it.
Many companies neglect this importance and rebrand without changing their packaging, which leaves your customers confused. Are you one of them?
You need to change the logo, size, slogan, and colors and update your brand package design list of ingredients. Packaging must match brand identity. If you forget to understand what customers feel about your packaging, they might not recognize your rebrand and product.
The package is the first thing a customer would see before making any purchase decision; if it fails to convey the right message, the package is not eliciting an emotional connection with the customer.
Popups' option is to redesign that will connect emotionally with your customers. Here are a few ways to reinforce emotional connections:
Okay, by now, you have a clear idea about why packaging redesigning is essential.
The question is still the same. When should you redesign your packaging? Or Is there any specific period to redesign?
It is imperative to stay consistent with your design so that customers can easily spot your brand when it comes to packaging. But the question is: when should the brand redesign or revamp its packaging?
For example, before covid-19, most packaging was designed with the requirement of the traditional retailing outfits. Many products are directly delivered to the customer's doorstep, bypassing physical stores. With the new set of priorities, redesigning was the need.
Another impact was that many buyers moved toward sustainable packaging and consumers stopped buying products from the brands. Almost 29% have stopped buying from brands because their packaging is not sustainable.
That’s when a redesign is significant. Let’s explore some more reasons-
Is there a festival coming up in the next month?
With the dozens of festive seasons around the year, brands must consider the period to boost their sales and beat the competitors. Whether you have a new product to launch or an old one, limited festive packaging is the perfect way to grab customers’ attention.
Remember, festive packaging does not use generic seasonal design- it’s when a brand adds some unique and memorable elements that customers remember and stand out.
Here are some tips for the festive design-
For example, we are all familiar with the Cadbury’s Celebration pack. Every different festive, including Diwali, Raksha Bandhan, Christmas, and every other occasion, has personalized packaging apart from its competitors.
With the customers getting attracted towards more sustainable and modern packaging, you need to focus on bringing design that attracts youth. But, remember, along with the contemporary design, make sure your old clients don’t feel disengaged with the design.
Packaging design is one of the most critical aspects of marketing a product. It is the first thing that the customer sees, and it needs to be attractive enough to make them want to buy the product. The colors and trends of packaging designs are constantly changing, and brands need to keep up too.
One way is by establishing or introducing a new variant line that appeals to different target segments. For example, a new variant line can target youth or new customers, while the old line can help to retain older clients.
You need to keep in mind- the newer your package looks, the more your customer will favor it over others. The same goes with the new product, without saying that the new product requires a new packaging design. You need to ensure that the package and modern design highlight the product's key features and benefits.
Today, the need for sustainable packaging is more acute than ever. Brands should take steps to reduce waste's damage to the environment. Offering eco-friendly packaging can improve brand reputation and image, but you need to let your customer know about it.
One of the best options is rolling out new eco-friendly packaging, and you can present this change using natural symbols or green color. Be sure to update your design with an eco-friendly certification or a disclaimer showing the material.
We got the best example from Colgate Palmolive; they recently changed their packaging design from plastic to sustainable material. Like changing toothbrush handle material from plastic to bamboo, changing shipping packages to recyclable PET and HDPE material, and the toothpaste tube with HDPE and PETE material that can be recycled easily.
Product packaging is the presentation and external appearance of a product. It can create brand awareness and communicate the company's values. There are now more efficient and innovative ways to package products with the ever-growing technological advances.
For example, you might need to redesign packaging to make it run more stably under fast conveying. Advancement in technology is not only for the packaging design, but you also need to consider advancement in different areas too.
Or you might want to use new styles of colors or labels that might fit the product. Brands need to keep an eye on the latest advancement in technologies that might attract customers and save them costs.
Are you not getting new customers? Are your sales dropping? If so, it might be a time to redesign your packaging.
Sales drop nightmares can happen even to the best brands, especially when packages fail to attract customers or create an emotional attachment. Your packaging needs to grab customers’ attention and stand out from your competitor.
If your business is solid, but sales don’t reflect it. That’s high time; you might need to redesign your packaging. Changing design shows that you are trying to improve, which tells your customer that you are making an effort.
Packaging is one of the most important aspects of branding. It is the first thing that consumers see, and it is the first thing they use to judge a product.
Ultimately, your packaging should stand out, build emotional connections,
communicate a key message, and attract more customers.
If your packaging fails to deliver any of them, it’s time to Redesign your Packaging.