It’s another ordinary day, and you enter a grocery shop to purchase your monthly list. You grasp the shopping cart and start putting that in your cart and ticking the things on the list.
And while picking up the product, one of the packaging grabs your attention. It is simple and beautifully designed. The package is designed with eye-grabbing colors and unrecyclable materials.
Isn’t that an everyday scenario?
But what if the scenario was different? What if brands start using eco-friendly packages that can help to reduce packaging waste and environmental impact?
Roughly 36% of plastic produced worldwide is used in packaging, and 85% is mismanaged waste.
In addition, many brands use excessive plastic, non-recyclable materials, polystyrene containers, over-packaging, and single-use packaging, creating a negative ecological footprint and waste.
In this article, we will talk about sustainable packaging, its environmental impact, and improving brand value. Let’s dive in.
Sustainable or Eco-friendly packaging is a vital solution to create a positive impact on the environment. It helps to reduce carbon footprints, material use, save money, and attract customers who care about the environment.
Not only does sustainable packaging reduce the negative impact on the environment, but it also improves brand reputation & image, forces innovation, and lowers the cost of packaging.
“As a brand, you need to focus on reducing the carbon footprint, reusable packaging, and eliminating plastic to cater to the new user base that prioritizes sustainability.” - Praful Poddar, Shiprocket
While the increasing concern about the environment is a major concern behind sustainable packaging, in addition, adopting stringent regulations and laws by the Government has shifted the lead toward sustainable growth.
71% of consumers purchase the product due to the sustainability factor of the packaging, and it has increased since 2022, where 59% of consumers look for sustainability information on the packaging.
Now, let’s move toward improving the Environment Impact and Brand Value of Sustainable packaging.
Brands implementing sustainable packaging can play a key role in addressing climate change. But how is packaging bad for the environment?
The problem begins with creating it that emits greenhouse gas in the air. It produces harmful heavy metals and dumps toxic waste into the waters, causing a big impact on the environment.
In addition, the use of unfriendly packaging materials can contribute to environmental pollution that is not biodegradable, not recyclable, and not reusable.
Later, the major concern comes with the end of its life cycle, the disposal. Most of the packaging takes thousands of years to degrade and accumulate, harming the environment and contaminating the ecosystem.
On the other hand, Sustainable packaging uses eco-friendly materials that can be reused, recycled, and easily decomposed, causing less environmental impact. They help to make a healthier planet by reducing waste and consuming less energy for production.
According to a survey from McKinsey & Co., 75% of millennials and 66% of respondents say they consider sustainability in packaging and product before making the purchase.
Brand value is more than the product or service you sell or provide to your customers. The company’s value is based on market calculations and the brand’s future earnings.
As discussed, sustainable packaging can attract customers by showing your brand's commitment to the environment without sacrificing quality. By utilizing sustainable materials, you can communicate to the customers that you are conscious of the environmental impact.
That said, sustainability helps the brand to balance economic, social, and environmental considerations to create long-term value. It also pictures your brand as resilient, responsible, and responsive to changing the needs of consumers, employees, and the environment.
In addition, here are some more benefits of Sustainability-
As consumers are willing to pay more for sustainable products, it can help brands to attract and retain environmentally conscious customers. Customers who enjoy the positive impact of the brand’s sustainable packaging are more likely to become repeat buyers.
63% of consumers say they are loyal to the brand if they share the same value as they say. If you say you are taking steps toward sustainability, you must show that you are working on it.
Using sustainable packaging shows that the brand cares about the environment and fosters a positive image among consumers. That leads to positive word-of-mouth and increasing product value.
It can help you grab the attention of new consumers and gives you a competitive edge when it comes to selling your goods.
48% of consumers switch their brands if the product they receive contains excessive or unsustainable packaging.
Sustainable packaging boosts the lifetime value by showing that brands have taken environmental responsibilities and attract eco-conscious consumers. Moreover, aligning with eco-friendly trends, expanding the customer base, and fostering long-term loyalty can increase the brand's lifetime value.
Sustainable packaging is key in reducing the environmental impact and improving the brand value by adopting sustainable materials, elements, practices, and commitment to environmental responsibility.
Bizongo desworks has helped different brands to implement sustainable packaging that drives positive brand perception strategically, improves customer loyalty, and contributes to a positive environment.
Want to build a sustainable brand? Let’s connect and have a chat to understand how Desworks can add value. Write to us on firstname.lastname@example.org