A range of chocolates from Cadbury Dairy Milk Silk range coupled with some gifts for brother-sister gifting on the occasion of Rakhi
Cadbury had to foray into the e-commerce gifting segment on the festival of Rakhi, for which they partnered with us for a complete packaging solution involving Design, Development, and Procurement.
The gift packs were designed with a celebratory theme that would capture the special bond between a brother and a sister. We decided to take a modernistic illustrative approach to designing the artwork of the box.
We designed a limited edition, Rakshabandhan festival pack pertaining to an assortment of Cadbury Dairy Milk Chocolates, along with accessories like Rakhi and Roli chawal. When it came to the constraints of e-commerce, the package was designed to hold gel-packs in a manner that wouldn’t affect the unboxing experience.
