Revolutionizing Shoe Box Packaging: Yoho Footwear

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Challenges:

• The box had to be super sleek to ensure a volumetric weight of below 1kg to save shipping costs.
• Cue the innovative nature of Yoho’s moccasins while telling the brand’s story
• The packaging needs to be reusable. Additionally, boxes should be beautiful as The customer shouldn't discard the packaging after taking the shoes out of it.

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The solution:

• A memorable unboxing experience and unique form unboxing gives a opportunity go viral
• Quick and intuitive assembly to reduce human error
• The story about the product with supporting visuals makes the consumer more involved with the brand and also makes it interesting to go through all the information on the pack.
• Usage of pop colors makes it look fun as well as conveys the wide range of colors the product has to offer.
• We tried multiple prototypes to get the engineering just right for the twist mechanism to work in a thick material like cardboard
• We reduced the amount of cardboard used from their previous packaging, thus reducing costs.
• Keeping sustainable design in mind, we used materials that are renewable, recycled and recyclable.

Conclusion:

Working together with Yoho Footwear, we made a box that's delightful for you, safe for your shoes, and good for our world. The 'Twist' shoe box is a sign that we care about making things better.