What do you remember the most? The last thing you read or the last thing you saw?
Chances are that you might remember visuals more than the text.
Image posts attract 650% higher engagement than text posts.
As we say, “A Picture is worth a thousand words.” The same saying continues in modern marketing as well. It’s not because of the short span of time that we prefer more visuals but it is about sharing relevant information in a faster and easier way.
Digital branding is booming, as is the power of visuals that customers consume. Great visuals can help you create a strong identity and communicate your brand story more visually. With the power of visuals, you can foster credibility, loyalty, and a strong brand presence on different platforms.
But why focus more on visuals? With so many brands down in the race to build their presence, how do you stand out and connect with your customers?
Visuals can help you connect in different aspects with your customers. Customers engage with the brand with whom they understand, connect, and make them feel good. Visual allows you to make your brand memorable and improve the experience.
93% of customers make a purchasing decision based on the visual perception of a product.
Let’s dive into the power of visuals for your digital branding.
When most brands struggle to stand out, visuals can help you think out-of-the-box ideas and connect with your customers. It helps to convey your messages more effectively and leave a long-lasting impression on your audience.
Here are a few ways visuals impact human behavior:
Visuals are not only aesthetical elements but are more of a strategic element that helps you achieve the marketing goals. Your strategy needs to align with your marketing and branding to influence and generate real leads.
For example, You visited a shop to purchase some chocolates. You encountered some new chocolate bar that is encased with amazing visuals and elegant gold accents in its packaging design. Instead of picking up the regular chocolate bar, you picked up the new one.
Because the visuals connected with you emotionally, and the premium packaging shared the brand story with you.
The visuals help to reflect your brand values and personality, helping you establish a strong brand identity and differentiate from your competitors. They are easily shareable, making them reach wider audiences and thus driving more sales as well.
Visuals communicate more easily than other forms. That’s why they are a powerful way to stimulate emotions among your consumers. It sparks memories and desires among them.
Since visuals create emotions that drive humans, they are likelier to remember and become loyal to your brands. Visuals create a deep emotional connection and elicit various feelings among us.
For example, brands use images from war and show a rich Country’s rich cultural diversity that evokes patriotic emotions among the customers and connects them with your brand.
Here’s an image of a wheel of emotions that illustrates different emotions created by visuals and colors by Robert Plutchik.
As we talked already, visuals create emotions, and emotions create a memorable experience that resonates with your customers. Visuals help to convey complex information in an easier way.
In fact, half of our brain is devoted to processing visual information, and we can decode them more quickly than other formats. We retain 80% of what we see, which makes customers easily recognize and memorize your brand.
Compelling visuals help brands drive more sales and convert customers into loyal ones, as visuals are easily recognizable and memorable compared to texts.
It’s no secret that visuals are more appealing than other form of content. Customers getting hooked on the visuals can form a positive experience about your brand and connect deeply with them.
However, engagement comes by creating the right and relevant visuals. Sharing visually compelling brand stories can help increase engagement, boost brand visibility, and reach more audiences.
Visuals can be a great way to connect with your audience. But which visual elements to focus on to improve branding?
That’s a lot to improve your digital branding, but here are important elements you need to focus on:
When you consider branding factors, creating a Logo might not seem important. But is it?
A logo is key in creating a strong first impression and grabs customers' attention. In addition, it creates an emotional connection with your customers and evokes emotions among them, which is a key thing in visual branding.
For example, if you remember, in 2008, Pepsi changed its logo, which was a complete failure. It is one of the worst Logo redesign failures.
Have you ever wondered why brands have fixed sets of certain colors?
Whether you realize it or not, colors are key in triggering emotions and human behavior. It’s how customers perceive to buy a product from the brand and align with your branding.
It affects the user experience and grabs their attention to convey the right meaning. You might have the best website, product, packaging, and strategy, but the color you choose influences the human mind, their decision to purchase, and convey information.
Remember, different colors create different emotions and perspectives about your brand. So make sure to choose the color wisely.
For example, IBM uses a vibrant set of blue colors and began to refer to it as “Big Blue.”
When communicating your brand value, identity, and personality, Typography is key in easily conveying that information. It is not just choosing fonts; it's about setting the tone to share your message and evoke customer emotions.
Consistent use of Typography across different platforms and media helps customers to associate a particular font with your brand, making it easier for them to recognize and recall them in the future.
In addition, choosing high-quality and visually appealing fonts reflects your brand’s reputation and professionalism, impacting your branding across the customers.
For example, Coca-Cola’s logo, written in cursive script, makes it unique and easily recognized by the customer without seeing its brand name.
Would you choose a brand whose website is overloaded with text? Or one using a visual that visually represents it? Probably the second one, right?
When it comes to telling your brand story, Images express that in a unique way. It helps you impact your customers and influence customer's decisions to engage with your brand.
Your brand's imagery conveys a strong message, resulting in easily memorable, evoking emotions, and creating engagement that influences their decision-making process.
Here’s an example from Nike: Every imagery tells a different story, which resonates with their brand value, bringing success to their campaign strategy.
Visual elements make it easier for brands to convey the message effectively, evoke emotions, and increase brand awareness.
Using Visuals like images, videos, infographics, and animations, you can convey their story, value, and create meaningful connections with the customers. Using high-quality visuals can capture customers' attention and even improve conversion rates.
Looking to improve your digital branding? Connect with us today!