The visual representation of your brand plays a key role in making your brand easily recognized and memorable. The use of AI can greatly benefit your brand identity design process.
Picture this,
You are scrolling your social media feeds and come across a feed that grabs your eyes. The post was about a guy who was in his office attire, holding a book and scrolling a mobile phone.
The post had no logo or image that could point toward what the post was trying to sell. Whether the office dress, book or a mobile phone?
On the other hand, you scrolled down, and another post grabbed your eye. The post showed a salesman pic selling a mobile phone with a logo and tagline written on it.
Which example do you find easy to predict what they are trying to sell? The second one, right? That’s how the brand identity helps the customers easily recognize your brand from your competitors.
But, with so many brands trying to grab audience attention, how to make your brand identity unique and memorable? AI can help you develop a unique and personalized identity.
In this article, we will focus on the Role of AI in Brand Identity and how it can help to create one.
But before that, let’s understand brand identity.
Brand Identity is a visual identity and emotional representation of your brand and its value. It consists of different elements, including logo, colors, typography, voice, tone, packaging, and imagery.
These elements help you create a memorable and consistent brand identity on different platforms that can help to create a strong emotional connection with the customers.
Like a well-crafted logo can live for decades and can easily be recognized by customers irrespective of cultural barriers and language. You don’t need to see the word Nike to recognize who designed the shoe with a “Swoosh” on it.
Let’s dive into different ways AI can help to build a unique brand identity.
AI can significantly help you to create an impactful creation and management by providing businesses with a way to connect with customers emotionally, personally, and efficiently. The design can be unique and help you stand out from the competitors.
According to Oberlo, Consumers are willing to provide data to AI to improve their brand experience by 62%.It also says 3 out of 4 businesses say it is important to be able to trust AI’s analysis, results, and recommendations.
Here are some impacts of AI on creating a brand identity-
Traditionally, creating a brand and its elements involves teams of designers and experts that help align the company's mission and values with the brand identity. However, the process can be simplified using AI.
AI can automate repetitive tasks, generate new ideas, and create personalized experiences for customers. AI-powered design tools can assist designers in creating visual elements that reflect the brand’s value and message.
So, how can AI help you out?
AI-powered tools can analyze brands' existing assets and suggest designing elements, their looks, shapes, and style, reducing the time and effort required to create a bespoke design.
Platforms like Adobe Illustrator and Canva have AI features that can help to create visual elements for your business.
Here’s an example from Canva; it can help you create a brand kit with colors, logos, and fonts that can be used consistently on different platforms.
AI can help drive omnichannel business strategies based on market segmentation and align your marketing campaign with customers' expectations by analyzing the data.
The data collected from various platforms such as your website, social media, CRM, and others is analyzed, and a complete view of your brand’s performance on various channels can be seen in one place.
Like Starbucks provides a unique customer experience every time you visit, but do you know how? It uses Deep Brew, an analytic platform, to collect customer data, analyze it, and make informed decisions. It helps them to enhance customer experience, make personalized recommendations, and develop innovative products.
Predictive analytics help brands make better decisions by anticipating market trends and making informed decisions. It helps to process vast amounts of data from various sources and analyze customer behaviors.
Understanding customer behavior, preferences, and trends helps align your brand elements with the trending market needs.
By understanding what customers are drawn to, brands can design their visual elements, messaging, and identity to resonate with the target audience.
For example, L’Oreal, one of the leading cosmetic brands, uses predictive analytics to stay ahead of customer beauty trends. As part of the Beauty Tech Accelerator program, the team uses TrendSpotter to identify beauty trends in a 6 to 18-months horizon.
Another important aspect of AI is the look and feel that can deliver more personalized and relevant content to customers, increasing engagement and loyalty.
AI can help to create impressive designs, illustrations, and visuals that align with your company's values. It can identify the design patterns, colors, typography styles, and design elements that evoke emotions or align with the brand’s personality.
For example, Nutella wanted to stand out from its competitors regarding packaging and make its product more desirable. A branding agency, Ogilvy Italia, used AI and a dozen patterns to create 7 million one-of-a-kind labels as unique and expressive.
It helped them create a unique look and feel for their packaging design, resulting in selling out of all 7 million jars as soon as they hit the market.
Social media is a crucial part of Brand identity that helps brands connect with customers. AI can help brands monitor and manage their social media presence.
For example, AI can analyze user data and behavior to personalize content for each follower, ensuring the tone and voice remain the same across all channels. In addition, it also makes sure that content, graphics, and tone build a strong connection with the audience.
Further, it analyzes the comments and mentions to gauge the sentiment around your brand, can help to gain insights about the concerns feedback and maintain a positive brand image.
For example, H&M uses AI to analyze customer data and create targeted ads to make them more effective. The data can be used to understand customer preferences and behaviors to attract the right kind.
User experience affects the way customers feel while interacting with your website, apps, social presence, or product. A strategic UX design can help to create a positive user experience.
AI can quickly process information and continually learn to optimize the user experience to make it more engaging and personalized. In addition, AI can analyze hundreds of design variations and then give unique ones.
For instance, McDonald’s uses AI-powered Chatbots to help customers place their orders and solve queries. The chatbot can help provide a menu and nutritional information and assist in placing the order. It helps to improve customer experience and satisfaction, creating a positive brand image and identity.
AI can play a significant role in creating a unique brand identity. The technology offers many options to improve efficiency, personalization, and engagement.
The adoption of AI in brand design and identity has revolutionized the industry. It works like an extra hand for designers and experts that automates repetitive tasks, providing suggestions by analyzing brand assets, increasing efficiency, and exploring new design possibilities.
As AI continues to evolve, it can lead to the design of more personalized customer experiences and innovative ways to create a brand identity.
Are you utilizing AI to improve your brand identity? Check out our blog section for more AI, branding, and design blogs.