Is a logo merely a piece of graphic, or does it extend to the heart of a business's brand identity?
Remember the last time you were at a Diwali party? You probably met many people and shook hands with them, but you remembered only a few of them.
Why? Because of their talking style? Or a unique Shirt or fancy glasses? You might not remember their name, but you surely remember those unique fancy glasses.
Think your logo has those fancy glasses. You want your customers to remember you the next time they see your logo. Your logo needs to be unique or tell more about your brand.
Logos are crucial in creating a cohesive brand identity, providing a recognizable and memorable symbol that 78% of customers associate with a specific brand or product.
Think of iconic brand logos like Apple, Levi's, Nike, and Adidas.
Have you ever wondered why these brands' logos are simple yet bold enough to leave a lasting impression on customers?
Ready to dive in?
A logo is the visual rendition of a brand and the building block of your brand identity. A logo is one of the most recognizable elements of your Brand. It is everywhere on your website, social media platforms, emails, and physical products as well.
A Logo enables 55% of businesses to create a consistent visual identity across different channels and platforms.
Why is it important?
Designing a conceptual logo is a daunting task. A logo is a brand’s face, allowing customers to connect and making it memorable. The logo aims to create something where people can easily picture the experience they would get from the product, brand, or service.
Here’s a step-by-step guide to build a Cohesive Brand Identity-
The first step to designing a logo is understanding what your brand needs to convey. Dive deep to unveil your brand’s unique story, core values, and the emotions you want to encapsulate through your logo.
Your logo must be simple, timeless, and represent the brand values adequately. To make the logo effective, it has to convey a strong and right statement that tells people what you mean.
It’s not just a visual element; it’s a visual symphony that whispers your brand’s essence.
Melalumin conveys a powerful brand message through its logo.
The clean and simplistic sans-serif logotype mirrors the brand’s authenticity. Each element of the logo spoke about its brand value, showcasing the testimony of trust, effectiveness, and dermatologists' recommendations.
Each curve and line spoke the language of Melalumin’s commitment to aligning the logo with the brand’s values.
The color is one of the most identifiable components and conveys a lot about your brand. Keeping your colors in tune with the overall branding strategy is vital. Each color has a unique psychological resonance, contributing to the overall perception and connecting consumers with the brand.
The colors you choose for your logo should align with the brand’s value and capture customers' attention without overpowering the design. 80% of the memories the logo creates in the customers are based on the colors presented in the logo.
For example, Alpino's color palette shows the brand's dynamic personality. The bold, bright, and harmonious combination of colors aligns with the brand’s core value and gives it a strong brand identity. The primary green color highlights the brand and grabs customers' attention on the shelf.
The next step is to fuse your text with color and imagery.
The typeface and font convey the brand's character and the tone of your brand, just like color palettes do. Imagine a font that dances across the canvas and conveys the playful spirit of a brand that thrives on fun and excitement.
On the other hand, a standing and tall typeface conveys a sense of tradition and reliability that echoes the ages. However, the true magic lies in ensuring the typography seamlessly fuses with the brand’s overall aesthetic.
For example, Google’s logo is simple yet reflects the brand’s innovative and user-friendly ethos.
Adding a deliberate shape to your logo not only changes the look of your logo but also changes customers' perceptions of your brand.
Combining the right shape with the color, font, and imagery conveys a strong meaning to the customer. Different logos convey different meanings, and setting the right shape is the foundation.
For example,
The logo's shape influences customers' feelings and delivers the message you want to convey to them.
For example, the triangle shape of Adidas represents the progress fitting right for a sports brand.
A logo represents your brand on different platforms, including your website, packaging, social platforms, and other digital spaces, as your brand grows.
Designing a scalable logo involves simplicity, vector motion graphics, and keeping it straightforward to ensure clarity at any size. In addition, make sure to choose a legible font and create a monochromatic version for versatility.
Every element of the logo must be clear, even when shrunk to a different size.
For example, With Ghee and turmeric, the Chaayos brand is positioned as a new-age brand with a dual-language logo.
The Devanagari script elegantly weaves “ghee” into the brand’s soul. The curves and contours of the logo picture the fusion of ages and timeless tradition. The logo has also been used on their different social platforms, websites, and packaging.
Introducing our Logo Evaluator Tool, your digital ally in scrutinizing every nuance of your logo design. It’s not just a tool; it helps you decode success and uncover areas primed for a Logo design facelift.
Whether you are sculpting a brand-new logo or refining the existing one, our tool is your compass in the design wilderness. It helps you compare, share, and cross-check meticulously every curve, color, and detail to ensure you stand out in the crowd.
Before you seal the deal, let Desworks ensure your logo isn’t just good - it’s great.
Step 1:Backstage Pass: Fill in your brand values and watch the magic unfold.
Step 2: Drop-Down Dance: Handpick the criteria that you want to steal the show for.
Step 3: Spotlight Moment: Rate each logo design against your brand criteria.
Step 4: Hold your breath to check the score.
Step 5: In the final step, download the results.
Make your logo simple, relatable, and timeless using our free tool.
In a fiercely competitive market, where brands jostle for attention, standing out isn’t a luxury; it’s a necessity. A well-designed logo improves your visual identity, distinguishing your brand from the crowd.
A well-crafted logo transcends mere aesthetics and serves as the first handshake between your brand and the customer. From bold strokes of typography to the harmonious dance of shapes, every element narrates your brand story beyond words.
Want to create a logo that perfectly conveys your brand value and unifies your brand?
Connect with us today at desworks@bizongo.com